Director, Media Relations

About the role

The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcare's mission and vision across the enterprise. Reporting to the Vice President of Media Relations, the role is responsible for generating positive and innovative story ideas and content highlighting Emory's clinical advances, research breakthroughs, and inspiring patient profiles.

Responsibilities

• Mentor and lead a team of media relations professionals who provide strategic support to Emory Healthcare's service lines, departments, and divisions.
• Align and promote Emory Healthcare's strategic goals and values across local, regional, and national media platforms.
• Counsel senior leaders/management teams regarding impacts of working with the media, and benefits of storytelling.
• Cultivate strong working relationships with local, regional, and national news media outlets.
• Be familiar with and train regularly on system-wide crisis communications protocols and preparedness plans.
• Write, edit, and distribute press releases, pitches, media advisories, and other content for media.
• Provide media training to physicians, staff, and leaders to instill confidence in on-camera presence for interviews and other speaking engagements.
• Coordinate and supervise on-site media and production company shoots including interviews, b-roll, and photos to ensure minimal disruption to clinical activities.
• Frequently monitor local, regional, and national news media content, news cycles, and health care trends.
• Maintain familiarity with various media outlets locally, regionally, and nationally to keep abreast of trends and market data.

Requirements

Minimum qualifications include a Bachelor's degree in a marketing/communications discipline such as journalism, mass communications, English, public relations, marketing, political science, or a related field, with a minimum of eight (8) years of experience working in journalism, communications, marketing, media relations, public relations, or crisis management.

Skills

• Proven leadership experience managing and developing high-performing teams.
• Demonstrated success advising executive leadership and developing integrated media relations strategies.
• A strong understanding of how news media organizations operate, with time spent working as a journalist preferred.

Qualifications

Preferred experience includes success in leading successful media relations, communications, public relations, or similar teams, as well as success in implementing media relations strategies and campaigns for large organizations.

Benefits

Comprehensive health benefits that start day 1
Student Loan Repayment Assistance & Reimbursement Programs
Family-focused benefits
Wellness incentives
Ongoing mentorship, development, and leadership programs
And more

Pay

N/A

Schedule

N/A

Additional Details

Emory is an equal opportunity employer, and qualified individuals with disabilities will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law. Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare's Human Resources at careers@emoryhealthcare.org. Please note that one week's advance notice is preferred.