Director, Measurement

About The Role

The Director, Measurement responsibilities include leading the development of tools that ensure we are bringing performative products to market. These responsibilities also involve consulting with clients on the effectiveness of their advertising through data-driven narratives. Additionally, you will build new privacy-first solutions that progress our portfolio of campaign performance offerings.

Responsibilities

• Lead the enhancement of our suite of measurement solutions across the full marketing funnel
• Analyze campaign effectiveness and develop measurement narratives that are both applicable for clients and for the teams responsible for media strategy
• Collaborate alongside the wider measurement team to provide holistic performance stories to main clients
• Partner with product marketing to ensure our go-to-market approach is bolstered by performance data and insights
• Ensure our suite of proprietary metrics are used to enhance our ability to help clients achieve their goals, within ad effectiveness studies
• Consult with advertising clients to identify their needs to recommend and design the appropriate measurement solutions, and measurement-backed campaign recommendations on an ongoing basis
• Contribute to our measurement roadmap by recommending and performing research projects and through thought-provoking POVs
• Mentor a team of experienced managers and analysts
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications

• 8+ years of experience in digital publishing/media or agency
• 5+ years of Measurement specialization in running measurement projects, such as Brand Lift, Attribution and Sales Lift studies
• 5+ years of experience managing a team
• Demonstrated experience writing and presenting clear and cogent narratives
• Experience with ad technologies and solid knowledge of the larger digital advertising ecosystem
• Technical familiarity with 3P measurement and attribution partners such as Kantar, Dynata, Nielsen, Comscore, Brand Metrics & ABCS Insights
• Experience working with client-facing sales teams, strategy and creative

Preferred Qualifications

• Experience working with audio measurement tools such as Podscribe
• Experience working in the Publication Industry
• Deep curiosity about the evolving advertising landscape

Pay & Benefits

• Annual base pay range: $150,000 - $160,000 USD
• Variable pay such as annual bonus and restricted stock (dependent on role)
• Medical, dental and vision benefits
• Flexible Spending Accounts (F.S.A.s)
• Company-matching 401(k) plan
• Employee stock purchase plan
• Paid vacation, paid sick days, and paid parental leave
• Tuition reimbursement and professional development programs

Schedule

This is a hybrid role based in our New York headquarters, reporting to the Senior Director, Measurements, Audience and Insights. You can typically expect to be in the office 3 days per week.