Director, Marketplace Marketing

How You’ll Contribute

• U.S. Marketplace (Customer Focus)
• Buyer Acquisition & Growth: Define and execute marketing strategies to accelerate revenue growth and increase market share among U.S.-based buyers
• Collaborative Sales Enablement: Partner closely with the Sales organization to co-develop messaging, competitive insights, and tools that empower the U.S. sales team to win
• Market-Driven Campaigns: Ensure all buyer-facing campaigns and messaging frameworks are grounded in the "voice of the buyer," translating market trends into distinctive, audience-centric execution
• Global Partner Marketing (Supplier Focus)
• Engagement & Retention: Drive the strategy for deepening engagement with our global supplier base, ensuring partners see continuous value in the Xometry ecosystem
• Collaborative Partner Recruitment: Work in lockstep with Operations and Network teams to support the recruitment of high-quality global partners through targeted marketing programs
• Partner Value Proposition: Define and amplify the global partner narrative, ensuring it resonates across different regions while maintaining a consistent brand voice
• Leadership & Strategy
• Cross-Functional Partnership: Forge deep relationships across Sales, Product, Operations, and Marketing to ensure all marketplace and partner initiatives are tightly aligned with business priorities and product roadmaps
• Performance & ROI: Establish measurement frameworks to track performance across both buyer and partner workstreams; apply data-driven insights to refine strategy and demonstrate clear business impact
• Player/Coach Leadership: Lead, mentor, and develop a high-performing team while remaining actively involved in day-to-day strategic execution

What You'll Bring to Xometry

• 12+ years in B2B marketing, with at least 5 years leading teams; experience in tech based businesses, SaaS, or marketplace environments strongly preferred; technical or manufacturing familiarity/background a plus
• Collaboration Expert: Exceptional ability to work cross-functionally across Sales, Product, Operations, and Marketing to align around growth priorities
• Market-Centric Mindset: Highly skilled at capturing and applying the "voice of the market" to ensure all marketing efforts resonate with the target audience
• Experience creating supplier or partner engagement programs that scale participation and value
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions
• Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities
• Strong people leader with experience developing managers and building high-performing teams
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building

Preferred

• Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA).

Pay & Benefits

The estimated base salary range for new hires into this role is $150,000- $180,000 annually + annual bonus depending on factors such as job-related skills, relevant experience, and location. We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.