Director Marketplace Development and Consumer Insights
About the role
The Director, Marketplace Development & Consumer Insights serves as a strategic leader responsible for shaping the future growth agenda of adidas North America through deep consumer understanding, marketplace intelligence, and enterprise-wide strategic planning. This role sits at the intersection of consumer behavior, commercial strategy, analytics, and innovation, leading the identification of emerging opportunities, risks, and growth vectors across channels, categories, consumers, and geographies. The Director is accountable for establishing a world-class Consumer Insights capability spanning qualitative, quantitative, behavioral, location-based, synthetic, and AI-enabled research methodologies. Through the translation of insight into action, this role drives enterprise decision-making and influences priorities across Brand, Commercial, Product, Strategy, Finance, and Executive Leadership teams. In parallel, this role leads Marketplace Development efforts to shape the future marketplace ecosystem, ensuring adidas remains competitive, consumer-led, and differentiated across physical and digital channels.
Responsibilities
Consumer Insights Leadership
Enterprise Consumer Intelligence Strategy
- Establish a comprehensive consumer intelligence ecosystem connecting consumer needs, motivations, barriers, behaviors, and purchase drivers to business decision-making.
- Translate complex consumer, market, and competitive dynamics into actionable strategic recommendations for senior leadership.
- Identify