Director, Marketing Strategy; Capital Solutions

Overview

We’re financing the future of energy. Crux is the capital platform for the clean economy. We modernize capital raising and deployment for clean energy and critical infrastructure with solutions across advisory, investments, technology, and intelligence.

About the role

The Director of Marketing Strategy will lead how we bring our capital solutions to market and how we position Crux to the investors and capital providers who power clean energy finance. This is a senior, strategic role and a key partner to our product, commercial, and marketing teams.

Responsibilities

• Own go-to-market strategy for capital solutions: Lead GTM strategy for the products, services, and features we bring to capital providers. Set the launch narrative, define the audience and segmentation, and make the strategic calls on sequencing and positioning in partnership with product, commercial, and marketing teams.
• Define positioning and messaging: Build differentiated positioning and value propositions for the capital provider audience, grounded in how institutional investors actually evaluate, decide, and deploy. Make sure Crux is described consistently and credibly across every team and touchpoint.
• Be an authority on capital providers: Hold a deep internal understanding of the investors and capital providers Crux serves: their mandates, workflows, constraints, and decision drivers. Bring that depth into positioning, messaging, roadmap, and commercial conversations.
• Turn market and customer insight into strategy: Synthesize customer feedback, competitive signals, and market dynamics into a clear point of view on where we play and how we win with capital providers. Partner with product, market intelligence, and commercial teams to pressure-test it and act on it.
• Equip commercial teams: Give commercial teams the narratives and enablement they need to win sophisticated capital conversations, including pitch decks, battlecards, and training.
• Raise the quality and consistency of how Crux shows up in front of investors.
• Lead across teams: Serve as the marketing strategy partner for the capital side of the business. Align product, commercial, and marketing stakeholders around shared narratives and priorities, and hold the room when those priorities compete.

Requirements

• 8+ years in B2B marketing, marketing strategy, or an adjacent strategic function, with some experience in a startup or high-growth environment and meaningful direct exposure to institutional investors, including genuine fluency in how banks, funds, corporate finance teams, or other capital providers evaluate opportunities and deploy capital.
• Professional experience in financial services.
• A track record of setting strategy and making the call, not just executing against someone else's plan.
• Experience supporting multi-product organizations with multiple buyer personas.
• Demonstrated ability to translate complex financial or technical concepts into clear, differentiated positioning.
• Experience building enablement that measurably improves how customer-facing teams sell.
• Executive presence and stakeholder leadership.
• You can influence senior cross-functional partners and hold your own with sophisticated internal and external audiences.
• An analytical, structured, first-principles thinker who turns messy signals into clear positioning and strategy.

Qualifications

• Master’s degree in Marketing, Communications, Business Administration, or related field.
• Proven success in leading marketing strategy and execution for complex, multi-product organizations.
• Experience in developing and implementing go-to-market strategies for capital providers.
• Strong understanding of financial markets and capital flows.
• Ability to build and maintain relationships with key stakeholders and influencers within the capital markets.
• Excellent communication skills, both written and verbal.
• Experience with marketing automation tools and CRM systems.

Benefits

Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize 70% for dependents (total as a group), if relevant.

Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant.

Holidays: 10 company holidays per year.

Paid time off: 20 days per year.

401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup).

Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.

Compensation: Cash compensation: Base salary: $180,000 - $200,000+, depending on relevant experience, not inclusive of equity value. Performance bonus: Discretionary annual performance bonus based on leveling. Company wide bonus: $10,000 - $40,000 tied to revenue goals. Stock options in a rapidly growing company.