Director Marketing &Sales Ford Credit Bank

What You'll Do...

• Strategy & Planning
• Develop and execute comprehensive marketing communications strategies aligned with business goals for digital banking offerings.
• Define messaging frameworks and value propositions that differentiate digital products in a competitive fintech landscape.
• Partner with product, growth, and analytics teams to align marketing strategies with product roadmaps and customer insights.
• Campaign Execution
• Lead end-to-end execution of integrated campaigns across digital channels including web, mobile, email, social media, paid media, and in-app communications.
• Manage campaign calendars, prioritize initiatives, and ensure timely delivery of high-quality marketing assets.
• Continuously optimize campaigns through A/B testing, personalization strategies, and data-driven insights.
• Content & Messaging
• Oversee the creation of compelling, customer-centric content tailored for digital-first banking audiences.
• Ensure consistent brand voice and messaging across all digital touchpoints.
• Collaborate with internal teams and external agencies to produce high-impact creative assets.
• Digital & Performance Marketing
• Drive performance marketing initiatives focused on acquisition, onboarding, and engagement.
• Utilize data analytics to track KPIs such as conversion rates, customer acquisition cost (CAC), lifetime value (LTV), and engagement metrics.
• Optimize marketing funnel performance through targeting, segmentation, and channel mix improvements.
• Cross-Functional Collaboration
• Work closely with product management, UX/UI, compliance, legal, and customer experience teams to ensure seamless and compliant communications.
• Act as a key liaison between marketing and digital product teams.
• Manage the marketing technology stack (e.g., CRM, attribution, customer data platform) in partnership with product and engineering teams.
• Compliance & Governance
• Ensure all communications meet regulatory and compliance standards within the banking industry.
• Maintain governance of brand and messaging guidelines.

Required Experience

• Bachelor's or equivalent combination of relevant education and experience
• 7+ years of marketing communications experience, with direct experience in deposits, digital banking, fintech, or financial services
• Proven track record of leading successful digital marketing campaigns for financial products or services
• Strong understanding of digital channels, customer journeys, and deposit marketing automation platforms
• Experience marketing both deposit and lending products across consumer and commercial segments

Skills & Expertise

• Expertise in digital marketing, campaign management, and performance optimization
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent written and verbal communication skills
• Familiarity with regulatory requirements in banking communications

Key Competencies

• Strategic thinking with strong execution capabilities
• Customer-centric mindset with deep digital awareness
• Data-driven decision making
• Collaborative and cross-functional leadership