Director, Marketing & Innovation Finance

Strategic Finance Leadership & Cross Functional Influence

Lead category and brand planning processes, including forecast development, annual operating plan, and long-range planning (LRP), ensuring assumptions, risks, and growth expectations are financially grounded and aligned to business objectives.
Dive into financial analysis that generates actionable insights on key business performance drivers (revenue, profitability, pricing, mix, marketing effectiveness, and innovation performance) to inform business decisions.
Build and leverage financial models to evaluate growth opportunities, pricing actions, innovation launches, and resource allocation decisions, including sensitivity analysis tied to volume, margin, spend, and profitability assumptions.
Challenge and validate business assumptions by partnering with cross-functional leaders to identify risks, gaps, and performance dependencies before decisions are finalized.
Translate analysis into clear recommendations that guide prioritization, trade-offs, and improved business outcomes.
Drive financial discipline and performance management by strengthening planning rigor, accountability, forecast accuracy, and timely risk identification in a dynamic environment.
Operate effectively within a fast-moving environment, balancing strategic thinking with hands-on execution and responsiveness to evolving business needs.

Brand & Category Finance

Lead category and brand performance reviews, analyzing drivers of variances across revenue, gross margin, pricing, mix, promotional activity, and profitability versus forecast, plan, and prior year.
Diagnose business performance trends and translate findings into actionable recommendations to improve profitability, strengthen brand performance, and address emerging risks.
Evaluate pricing strategies, promotional plans, and growth initiatives to quantify financial impact, margin implications, and expected return prior to execution.
Identify opportunities to optimize spend, improve resource allocation, and increase return across category, marketing, and growth initiatives.
Develop reporting and business insights that help leadership teams identify performance gaps, understand underlying business drivers, and make informed operating decisions tied to growth and profitability objectives.
Analyze marketing spend effectiveness to identify opportunities to improve return on investment, optimize allocation across initiatives, and increase efficiency of brand and promotional spending.
Lead budgeting, forecasting, accrual management, and ongoing financial oversight of marketing spend across brands, campaigns, and growth initiatives.

Innovation Finance

Lead financial evaluation of innovation initiatives, including business case development, pricing assumptions, launch forecasts, commercialization economics, and post-launch performance analysis.
Assess innovation pipeline opportunities through financial modeling focused on volume expectations, margin contribution, launch investment requirements, and long-term profitability potential.
Monitor innovation and growth initiative performance against financial assumptions, identify drivers of underperformance, and recommend actions needed to improve outcomes, mitigate risk, or adjust expectations.
Partner with Marketing, Innovation, and R&D leadership to ensure growth initiatives are supported by sound financial assumptions, measurable performance expectations, and clear success metrics.
Perform scenario analysis tied to category strategy, portfolio changes, and growth initiatives to support prioritization, resource allocation, and business planning decisions.