Director Marketing Communications

Brand Leadership & Strategic Communications

• Lead Next Level Storytelling initiatives to move beyond “hidden gem” positioning while protecting the organization’s magic and intimacy, ensuring brand visibility, clarity, and impact.
• Build and strengthen brand partnerships across the city, region, and national arts landscape to amplify visibility and institutional influence.
• Oversee development of an institutional storytelling framework that integrates artistic programming, student impact stories, and donor/community partnerships into a cohesive narrative system.
• Lead the development, refinement, and stewardship of The Cabaret’s brand identity, messaging, tone, and visual standards.
• Craft narrative frameworks that unify communications across marketing, development, education, and programming.
• Serve as the organization’s lead writer and editor for external communications, ensuring clarity, warmth, inclusivity, and alignment with mission and values.
• Provide counsel and strategic direction to internal teams to ensure consistency and accuracy across platforms.
• Drive forward-looking storytelling that elevates The Cabaret’s national profile and showcases its artistic vision and commitment to world-class artistry and Radical Hospitality.

Marketing Strategy & Campaign Leadership

• Create and execute the annual marketing and communications plan, including promotional calendars, audience-development strategies, and campaign goals.
• Develop marketing strategies to support revenue goals—including ticket sales, fundraising initiatives, and institutional visibility.
• Develop annual storytelling assets (impact videos, artist features, season trailers, donor stories, slide decks, digital reports) that support programming, development, and institutional messaging.
• Collaborate with the Audience & Donor Experience Manager on integrated patron/donor communications and audience journey mapping.
• Oversee strategy and content for print materials, including season programs, brochures, donor/sponsor recognition, and promotional assets.
• Serve as the creative director for campaigns, providing direction on messaging, look, tone, and positioning.
• Lead cross-departmental collaboration to significantly enhance exterior visibility, including signage upgrades, wayfinding improvements, district-level partnerships, and exploration of marquee or façade-based visibility opportunities.
• Partner with the Building Committee on exploratory work regarding a potential cabaret museum/gallery concept, including benchmarking, concept evaluation, vision development, and storytelling opportunities.

Digital Strategy & Content Leadership

• Lead the redesign and modernization of The Cabaret’s website, including UX improvements, SEO, analytics, information architecture, and storytelling integration.
• Develop a multi-channel content strategy optimized for platform-specific reach, including Instagram, TikTok, YouTube, LinkedIn, email, and emerging formats such as podcasts.
• Expand the organization’s behind-the-scenes and experiential storytelling formats to strengthen audience connection, recognition, and repeat engagement.
• Integrate paid digital campaigns and targeted advertising strategies into the broader marketing plan.
• Lead digital communications strategy across web, email, mobile, and social media channels.
• Set social media voice, content pillars, posting strategy, and metrics in partnership with the Designer.
• Own website strategy and content, working with the Designer on implementation.
• Shape email marketing strategy and content for newsletters, announcements, and donor communications; partner with the Designer to design, build, and deploy email campaigns.
• Analyze digital performance, engagement insights, and audience behavior to continually refine strategy.

Press, Public Relations & Media Engagement

• Lead all earned media strategy, press outreach, media relationships, and public relations initiatives.
• Write and distribute press releases, pitch stories, maintain media lists, and track media coverage.
• Identify opportunities to grow visibility locally and nationally, including artist features, organizational impact stories, and community partnerships.
• Cultivate strategic partnerships with media outlets, influencers, civic organizations, and arts collaborators to amplify reach and visibility.
• Expand artist-generated content initiatives and press-ready storytelling to spotlight artist journeys, creative processes, and community impact.

Manage The Cabaret’s Young Audience Program

• Reimagine and expand the young audience program into a signature, year-round pipeline that builds early engagement and cultivates the next generation of cabaret patrons.
• Rebrand and elevate the program with dedicated leadership and a cohesive identity that resonates with teens and young adults.
• Expand year-round engagement and connection opportunities, including a structured calendar of touchpoints and unique experiences, including an annual signature event tied to a performance.
• Establish a youth advisory council to co-design experiences and strengthen relevance and ownership, including Board representation.

Cross-Department Collaboration & Institutional Leadership

• Lead development of a unified suite of brand templates and toolkits for internal use across marketing, development, education, outreach, and events to ensure consistency and efficiency.
• Oversee continual improvement of the internal digital asset library (photos, b-roll, testimonials, historical materials) to support organizational storytelling capacity.
• Utilize Monday.com and related tools to maintain transparent workflows, timelines, and accountability.
• Partner with the Artistic team and CAO on marketing for educational and outreach programs.
• Collaborate with Development to support donor and sponsor recognition, campaign materials, and advancement communications.
• Serve as staff liaison to the Marketing & Audience Development Board Subcommittee.
• Represent The Cabaret in community and industry settings.

Supervision of the Brand Design & Digital Marketing Associate

• Provide leadership, project assignments, creative direction, and professional development.
• Establish priorities, workflows, and quality standards for design, digital asset management, and content production.
• Ensure deadlines are met and materials reflect The Cabaret’s brand and values.