Director, Marketing Communications

About the role

The Director of Marketing Communications will build and lead a Marketing Center of Excellence at Calero, a leading Technology Expense Management solution for global enterprises. Reporting to the SVP of Marketing, this role oversees the creation and execution of marketing strategies across various channels.

Responsibilities

• Build and operationalize Calero’s internal marketing agency model, serving Demand Generation, Channel, Product Marketing, and Sales
• Own end-to-end content and creative production, including: Thought leadership and POV content, Campaign and digital assets, Sales enablement materials, Event and experiential creative
• Develop and maintain a repeatable production system that improves speed to market, output quality, and consistency
• Own Calero’s brand voice, messaging framework, and visual identity, ensuring consistent execution across all GTM programs
• Translate positioning into a scalable messaging hierarchy (tagline, value narrative, POVs, buyer implications, product stories)
• Establish and govern brand standards without creating friction or slowing execution
• Build and manage a library of templates and modular assets to accelerate production at scale
• Develop Calero’s social media strategy, with a primary focus on LinkedIn as a core GTM and authority channel
• Own and evolve Calero’s public relations strategy in partnership with external agencies
• Position Calero executives as category-defining voices through media placements, bylined content, and speaking opportunities
• Track performance across brand, content, social, and PR using metrics tied to visibility, credibility, and pipeline influence
• Serve as the central production and execution partner to GTM leadership, balancing speed, prioritization, and business impact

Requirements

• 10+ years of experience in marketing communications, brand, or content leadership roles
• Proven experience building and scaling content and creative operations
• Experience operating in B2B, SaaS, or enterprise technology environments
• Demonstrated success managing PR strategy and agency relationships
• Experience supporting executive communications and thought leadership
• Track record of translating strategy into high-quality, scalable execution

Skills

• Excellent written and verbal communication skills
• Strong ability to translate complex concepts into clear, compelling narratives
• Operational rigor with the ability to design scalable workflows and systems
• Strong stakeholder management and cross-functional collaboration skills
• Experience leveraging AI tools, templates, and modern production technologies

Compensation

The base salary range for this position is $120,000 - $140,000. Actual offers take candidate's knowledge, skills, abilities, and experience into account. Base Pay is just one component of the total compensation package for employees. Other rewards vary by position and location.