Director, Marketing and Commercial Data
About the role
The Director, Marketing & Commercial Data is the Greater China & Mongolia (GCM) business leader for the strategy, governance, product roadmap and activation of marketing, consumer and commercial data. The role connects business priorities with data, digital and technology capabilities to create measurable growth, marketing effectiveness and efficiency. Operating across Marketing, Customer & Commercial, Human Insights, IMX/Digital, Finance, GDN/technology, bottling partners and agencies, the role translates global direction into a locally relevant GCM roadmap and ensures that data products and use cases are adopted in day-to-day decisions and activation. This position requires an entrepreneurial leader who proactively identifies opportunities, builds a compelling case for change and uses influence to mobilize stakeholders, resources and partners to turn opportunities into action and measurable outcomes.
Responsibilities
- Execute GCM data strategy and portfolio: execute the GCM marketing, consumer and commercial data vision, multiyear roadmap and annual priorities, aligned with enterprise standards and GCM growth priorities; drive the integrated GCM data portfolio, backlog and operating rhythm, prioritizing initiatives based on business value, feasibility, risk, reuse and adoption; translate global data strategies and products into clear GCM requirements, while representing local market, regulatory, ecosystem and language needs in global forums; work with technology team to build a coherent architecture across foundational data, reusable data products and business applications, avoiding duplication and clarifying dependencies with global platforms.
- Data foundation & governance: lead conversations for future integration of first-party consumer, media, CRM, engagement, commercial,