Director Market Development

About the role

The Product Marketing Team provides value add by designing product-related market strategies and marketing plans to ensure profitable business with the product assigned. They analyze and evaluate market information and data about target markets, customers, competitors, and their potentials. They derive product requirements and "Go-to-market" plans, including pricing, promotion, and placement of products. They drive product-related outbound marketing activities, design product marketing campaigns, and lead product-related alignments with respect to pricing, product messaging, and market positioning. They ensure that technical specifications and data of the product are well documented, filed, and maintained in the systems.

Responsibilities

• Negotiates and agrees on project targets, budgets, resources, and timelines with all stakeholders involved (customers, business, etc.)
• Plans corresponding project portfolios and resources needed, and assesses all kinds of operational risks related
• Designs operations-related guidelines to ensure all processes are efficient, effective, and compliant
• Supports the sales organization in approaching important or key stakeholders in the assigned markets
• May initiate strategic options (e.g., strategic projects), and discuss options with superior management

Requirements

A Job at this level requires negotiation and agreement skills, project planning and risk assessment abilities, the ability to design and implement operations-related guidelines, support for the sales organization, and the capability to initiate and discuss strategic options with superior management.