Director, Loyalty Programs

Location: New York, NY or Boston, MA; Hybrid (2 days in the office required)

Approved Salary Range: $180,000-$200,000

About The Role

At Rue Gilt Groupe (RGG), our vision is to spark delight through daily discovery. As the Director of Loyalty Programs, you will lead one of our most critical enterprise strategies: engaging our most dedicated members to accelerate growth. In this high-impact role, you are the General Manager of the Rue365 and Gilt Unlimited Annual programs. You will be responsible for building a top-tier loyalty experience that connects world-class brands to a new generation of shoppers, ensuring RGG remains a premier style destination. You will sit on the Marketing team and mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and member stickiness.

You will be successful in this role if you are a customer-first thinker, a strong collaborator, and results-oriented. You will leverage and add to our technology stack, marketing strategy, and customer insights to future-proof our loyalty offerings, ensuring we deliver maximum incremental value for our millions of members and profitable growth.

Responsibilities

• Drive the Loyalty Strategy P&L:
  • Take full P&L ownership of a key segment that generates a significant percentage of company revenue.
  • Set the annual plan and long-term strategy to achieve program objectives and deliver profitable growth.
  • Mobilize a large cross-functional engine across merchandising, tech, and creative teams to maximize membership growth and retention.
• Innovate and Future-Proof:
  • Own the complete lifecycle for new features and strategies, leveraging customer insights and cutting-edge tech—including AI—to build superior customer experiences.
  • Demonstrate tenacity by moving quickly to solve complex problems and unlocking growth without letting perfection hinder progress.
• Lead through Data and Insight:
  • Serve as the internal expert on our top-tier customers.
  • Steer a comprehensive analytics agenda, solving complex marketing problems from hypothesis to execution.
  • Collaborate with technical and advanced analytics teams to prioritize builds that drive incremental profit and high Loyalty NPS.
• Build and Motivate High-Performing Teams:
  • Lead and develop a direct and indirect team, creating an empowered environment where associates achieve their full potential.
  • Serve as a mentor within the broader Marketing team, leading with kindness and a focus on collective success.
• Enterprise-Wide Collaboration:
  • Partner with Merchandising, Product, and Technology leadership to ensure loyalty objectives are integrated into the broader corporate strategy.
  • Synthesize complex analysis into clear, compelling narratives for the executive team and senior stakeholders.

Requirements

• Strategic Thinker: Proven ability to plan on a 12-month+ horizon while maintaining an action-oriented, test-and-learn mindset.
• Proven People Leader: Track record of leading high-performing teams and developing people to achieve their full potential.
• Analytical Mindset: Strong analytical acumen and innate curiosity. Ability to define complex problem scope and steer prioritization with technical and advanced analytics partners.
• Education: BA/BS in a quantitative field (Marketing, Economics, Mathematics, etc.). MBA preferred.
• Years of Experience: 8-10+ years in marketing or program management in a high-growth, entrepreneurial environment.
• Prior P&L ownership of a consumer-facing program.
• Preferred: Retail or e-commerce experience, loyalty program experience.

Benefits

Rue Gilt Groupe is committed to providing Associates with equal pay for equal work and carefully considers a wide range of compensation factors. Depending on role eligibility, your offer may also include:

• Bonus/commission
• Stock options
• 401(k) participation
• Paid time off
• Medical, dental, vision, and basic life insurance

About Us

Ready for the most memorable—and stylish—experience of your professional career? Then join us at Rue Gilt Groupe. Combining three complementary brands, Rue La La, Gilt, and Shop Simon, we are the premier off-price e-commerce portfolio company. Our model defined the online treasure hunt through its daily sale events, allowing our customers to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail. We believe in fashion for all, sparking delight through daily discovery and shopping as an occasion to celebrate!

World-class merchandising, technology, and marketing bring our shopping experience to life, and we hire world-class people to do it. Living our values and being empowered, tenacious, passionate, collaborative, innovative, and kind is something we strive for every single day. We meet over coffee and brainstorm new ways to spark delight for our members, volunteer on- and off-hours together, and plan surprises for our coworkers. The way we work empowers us to think, create, and innovate, so we can deliver the first-rate experience today’s customers demand.