Director, Inventory Curation

Key Responsibilities

• Build and scale curated supply solutions across the Zeta DSP
• Define and evolve the curation strategy, including packaging and go-to-market approach
• Identify new opportunities to leverage data, inventory, and partnerships to drive incremental revenue
• Create and manage Deal IDs (PMP, PG, curated deals) across SSPs
• Own the full deal lifecycle: setup, QA, launch, optimization, and troubleshooting
• Ensure accurate implementation of targeting, data signals, and deal parameters
• Maintain real-time monitoring and optimization for delivery, win rate, CPM efficiency, and campaign KPIs
• Execute and optimize deals in tandem with the Traders
• Partner with SSPs and our internal Data Cloud team to develop data-driven, performance-optimized inventory packages
• Evaluate supply quality, pricing, and performance to inform deal structuring
• Manage inbound data processes with Product/Tech and ensure seamless integration into curated deals
• Collaborate with Sales and Strategy to align curated offerings with client needs and revenue goals
• Analyze deal and inventory performance to identify trends and optimization opportunities
• Use data to inform decision-making across supply selection, packaging, and pricing
• Develop frameworks for measuring success of curated inventory and ensuring continuous improvement

Required Experience

• 6–10+ years of experience in programmatic advertising, with a strong focus on supply, trading, or inventory partnerships
• Proven hands-on experience activating and optimizing Deal IDs across multiple SSPs
• Strong understanding of the bidstream, ORTB, and auction dynamics
• Experience evaluating inventory quality, negotiating pricing, and structuring deals
• Technical fluency with data workflows, APIs, and optimization methodologies
• Advanced analytical skills (Excel required; SQL a plus)
• Strong communication, negotiation, and stakeholder management skills
• Highly detail-oriented with strong operational rigor