Director International Sales

About the role

Manage the company's business in the United States, identifying business potential for the company's brands and creating strategies and tactics to penetrate the U.S. market.

Responsibilities

• Identify the business potential for the Company brands.
• Create strategies and tactics to penetrate the U.S. market.
• Manage, assess, and guide sales managers and distributors to represent Company brands across the United States.
• Work with the German HQ to determine the right product mix for the U.S. market.
• Understand U.S. regulatory and legal requirements.
• Establish pricing that reflects all sales, marketing, and distribution costs.
• Together with the company’s sales force, grow distribution in big-box stores as well as brick-and-mortar stores.
• Help create advertising, consumer education, merchandising, and promotional programming to drive consumer sales.
• Develop the annual budget, sales plan, and monthly and quarterly forecasts.
• Communicate regularly with the HQ in Germany and report business performance, identify and communicate opportunities.

Requirements

• 10+ years in international and/or national U.S. Sales and marketing experience within the baked goods, snacking goods, and/or food industry.
• Willing to travel 50%.
• Willing to manage from the NJ office when not traveling.

Qualifications

• A bachelor’s degree in business or a related field; an MBA is a nice to have.

Skills

• Very strong communication and leadership ability.
• Experience in working with and communicating with a European HQ.
• Background and experience in managing cross‑functional groups, sales, marketing, procurement, and manufacturing.