Director, Integrated Brand Marketing and Channel Strategy

For almost two decades, Discover® Network, Diners Club International®, and PULSE® have operated together to form a global payment network that empowers cardholders to pay how, when, and where they choose—connecting people and payments worldwide. With Capital One’s acquisition of Discover and commitment to modernize and scale its global payment network, we have entered a new era of growth. Join our Global Payment Network (GPN) team to shape the future of payments and deliver reliable, secure solutions around the world.

About the role

This strategic leader is responsible for designing, executing, and optimizing multi-channel brand campaigns that drive top-of-funnel growth and strengthen brand equity across our global payment network. Leading channel strategy across owned, earned, and paid media, you will ensure every touchpoint delivers a cohesive message, elevates brand preference, and yields measurable ROI. The ideal leader brings deep subject-matter expertise across the payments landscape and network economics—someone who speaks the language fluently and can hold their own in a room full of network experts. You thrive in complex environments and have a proven track record of successfully driving consensus and influencing key cross-functional partners across a highly matrixed, multi-brand organization without direct authority.

Responsibilities

• Partner with Strategy, Content, and Creative teams to translate core network brand positioning into high-converting campaign themes and integrated channel assets
• Lead channel strategies across web, social, paid media, and partner channels, establishing an integrated roadmap aligned with broader network marketing and enterprise goals
• Define optimal channel mixes and manage budget allocations across paid search, paid social, display, and web properties to maximize ROI
• Collaborate with Sales Enablement and Go-To-Market teams to equip internal stakeholders with brand narratives, launch playbooks, pitch decks, and client outreach assets
• Oversee agency partners, media buyers, and vendors to ensure top-tier execution, contract value, and business performance
• Build, lead, and mentor a high-performing team of channel specialists and campaign managers
• Continuously benchmark best-in-class B2B/B2C marketing tactics and track the competitive payments landscape to innovate our marketing engine

Requirements

• High School Diploma, GED or equivalent certification
• At least 8 years of experience in brand marketing, product marketing, or channel management within financial services or payment networks

Qualifications

• Bachelor’s or Master’s Degree in Marketing, Communications or Business
• 9+ years of experience leading integrated marketing campaigns within a global payment network or fintech environment
• Demonstrated success operating within regulated financial, legal, and compliance environments
• Experience managing multi-million dollar paid media budgets and leading creative/media agency relationships

Pay

The minimum and maximum full-time annual salaries for this role are listed below, by location. Salaries for part-time roles will be prorated based on the agreed-upon number of hours to be regularly worked.

• McLean, VA: $206,000 - $235,100
• New York, NY: $224,800 - $256,500
• Chicago, IL: $187,300 - $213,700
• Riverwoods, IL: $187,300 - $213,700

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI). Incentives could be discretionary or non-discretionary depending on the plan.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. Learn more at the Capital One Careers website.