Director, Insights & Intelligence - Burson
About the role
Burson's Insights & Intelligence team sits at the heart of this work, turning data into strategic insights that drive storytelling, campaign performance, and business outcomes. Burson is seeking to hire a Director to join our best-in-class Insights & Intelligence team, supporting a diverse portfolio of high-profile global brands across sectors including technology, retail, financial services, and beyond. This role requires a balance of social listening expertise, analytical rigor, strategic thinking, AI fluency, client leadership, and team management. The ideal candidate will be client-facing and possess a strong understanding of social media listening, cultural and competitor trends, analytics reporting, and research methodologies, alongside exceptional writing and presentation skills. They will understand how to develop insight-driven strategies that support integrated campaigns and have a passion for turning data into compelling stories. As part of a highly collaborative team, you'll play a key role in uncovering cultural insights, monitoring online conversations, and helping brands make informed decisions through social and digital intelligence. You'll partner closely with internal teams and clients to deliver actionable insights tied to brand reputation, campaign performance, thought leadership, sustainability, and corporate communications initiatives. In addition, you'll contribute to new business efforts and help mentor and guide junior team members as the practice continues to grow. This is a unique opportunity to continue building a career at one of the world's leading global communications agencies while working across high-profile client accounts.
Responsibilities
Develop strategic insights that inform communications, marketing, and reputation-driven campaigns. Translate data into clear narratives and recommendations for senior client stakeholders. Proactively deep dive into data to inform and steer critical decision making, as well as work with complex datasets to aggregate, ingest and organize data in a clean, ready-to-use fashion for the team to deliver data-led findings in a 2 way that makes sense for each brand. Monitor, track, and evaluate earned and owned organic campaign performance analytics, based on client KPIs, targets and baselines. Identify trends, cultural signals, and audience behaviors. Oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring