Director, Growth & Retention - Shopper

About the role

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations. ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures. At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you. Shopper is ShopMy's newest business and our biggest bet: bringing the platform that powers creator commerce directly to the millions of people who shop through it. As our first dedicated Shopper growth leader, you will own how ShopMy acquires, activates, and retains shoppers—turning a product that is still finding its footing into a habit for millions of users. This is a full-funnel role: getting people to download and use the app, and then turning them into weekly active purchasers who keep coming back. Reporting to our VP of Marketing and working closely with our founders and product team, you will set the shopper growth strategy, own the shopper growth and retention budget, lead our initial team on day one, and earn the right to scale it as you prove out the business.

Responsibilities

• Growth Strategy: Own the full-funnel strategy for Shopper—from awareness and app installs through activation, purchase, and repeat—and set the north-star metrics we manage the business against (weekly active users, weekly active purchasers, etc).
• Acquisition: Build efficient, scalable user acquisition across paid, organic, referral, and partnership channels, with a clear point of view on channel mix, payback, and what to scale versus kill.
• Retention & Lifecycle: Design the lifecycle system that moves users through the funnel and brings them back—onboarding, push, email, in-app messaging, win-back—and grow it beyond promotions and discounting.
• Measurement & Attribution: Establish app measurement and attribution foundations (MMP, event tracking, cohort and funnel analysis) so we know what is actually working and can make resourcing calls with confidence.
• Content & Narrative Distribution: Partner with our editorial team to translate the product narrative into growth. Own how organic storytelling reaches the right shopper segments, and build the operational infrastructure that lets our best organic content flow into paid channels quickly and repeatably.
• Product Partnership: Work hand in hand with product and our founders on the shopper roadmap. Retention for an app is a product problem as much as a marketing one; you will bring the user perspective and growth data into what gets built.
• Team Leadership: Lead and develop a team of two (growth and lifecycle) from day one, owning the opportunity to hire and expand the team as the business grows.
• Cross-Functional Storytelling: Translate performance into clear narratives for leadership, and keep founders, product, and marketing aligned on where shopper is headed and why.

Qualifications

• Relevant Experience: 8+ years in growth, lifecycle, or consumer