Director, Global Social Media

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship. Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the role

The Global Director of Social Media and Influencer Marketing is the brand’s cultural architect and digital storyteller. This role is designed for a social-first leader who lives at the intersection of creative, social media, and influencer strategy. The ideal candidate has strong leadership, communication and influencing skills, with the ability to quickly evolve and adapt to drive cultural relevance and align to business needs. As a critical leader within the marketing organization, you will oversee the development of break-through campaigns, strategic high-tier talent partnerships, and a social-first creative engine. You possess an uncompromising level of taste and an "editor’s eye," ensuring every piece of content, from a lo-fi TikTok to high-production global campaign maintains a premium, aspirational, and culturally resonant perspective. You will lead a global team to transform brand objectives into viral moments, driving both brand heat and commercial success across the entire social ecosystem.

Responsibilities

• Build a multi-channel organic social media strategy that prioritizes storytelling, ensuring the brand is a leading voice in the conversation.
• Lead the concepting and execution of high-impact, social-first campaigns and seasonal campaign storytelling that build brand love and drive organic reach.
• Partner with the Creative, Brand, PR and Copy teams to develop social content with exceptional taste and visual excellence, acting as the final eye for execution and brand DNA.
• Curate a sophisticated global influencer strategy, building an impactful inner circle of creators, celebrities, and niche tastemakers.
• Influence annual planning and seasonal creative process at the inception stage, ensuring social-first assets (organic and paid) are concepted and captured at the beginning of the season.
• Collaborate with global franchise partners and cross-functional teams and agency partners for impactful