Director, Field Marketing & Growth Enablement

About the Role

The Director of Field Marketing & Growth Enablement serves as the strategic connective tissue between CCS's centralized marketing capabilities and its four regions, ensuring the firm's specialized expertise, intelligence, and resources are deployed in direct service of regional growth. This role partners with regional leadership and operating teams as a trusted growth ally, bringing resources, removing friction, and creating conditions for regional teams to win more business and make a bigger impact locally.

Where regional teams bring proximity to clients and on-the-ground market context, the Growth Center of Excellence (COE) brings scale, specialization, and cross-regional pattern recognition. This role connects both strengths by translating intelligence and proven marketing plays across regions, identifying what works in one market and scaling it to others.

Responsibilities

• Prospect Intelligence & ICP Development
  • Partner with the Business Intelligence (BI) COE to translate prospect scores and data outputs into actionable, region-specific target lists.
  • Collaborate with regional subject matter experts and business development teams to build and refine Ideal Customer Profiles (ICP) by sector, organization size, and geography.
  • Maintain and update prospect intelligence packages providing selling executives with relevant organizational history, capacity signals, and opportunity context.
• Pre-Meeting Enablement
  • Develop and deliver prospect profiles and executive briefing documents for priority opportunities, ensuring selling executives are fully prepared.
  • Create and maintain a library of pre-meeting briefing templates and sales enablement tools (e.g., talking points, messaging guides, viewbooks) calibrated by sector, prospect type, and region.
  • Coordinate with Growth Content and regional teams to incorporate thought leadership, sector narratives, and case studies into briefing packages.
  • Leverage global and offshore support for manual and production-oriented tasks to focus on strategy and creative activation.
• Outreach Orchestration & Prospect-Specific Sequencing
  • Design and manage multi-touch Account-Based Marketing (ABM) outreach sequences (email, digital, social) against prioritized prospect lists, timed to regional business development calendars.
  • Build and maintain strategic outreach sequence templates in HubSpot, ensuring consistent messaging aligned to ICP-fit account clusters.
  • Coordinate post-event outreach pipelines for non-client contacts generated from conferences and regional events.
  • Ensure all outreach materials reflect regionally relevant context informed by local input and BI intelligence.
• Creative Activation & Prospect-Specific Campaigns
  • Ideate, pitch, and implement creative, prospect-specific activation strategies to capture target organizations’ attention and create openings for selling executives.
  • Design targeted outreach to defined clusters (e.g., by sector, geography, or leader profile) to reach high-fit prospects efficiently.
  • Stand up experiential and relationship-building moments such as hosted roundtables, executive dinners, and small-format convenings.
  • Track campaign effectiveness and recycle successful plays into repeatable strategies for other regions.
• Market Activation & Field Presence
  • Collaborate with regional leadership to inform event, conference, and sponsorship selection, prioritizing venues aligned with ICP-fit prospect clusters.
  • Support regional speaking engagement strategy to build visibility with high-priority prospect audiences.
  • Contribute to annual regional business development and marketing planning with market-level intelligence and demand generation priorities.
  • Identify and scale field marketing plays proven effective in one region across others.
• Regional BD Alignment
  • Serve as the Growth COE’s primary demand generation liaison to regional BD teams, translating national campaign strategy into regionally-specific activation.
  • Participate in BD alignment sessions to understand regional pipeline priorities and adjust targeting/outreach sequencing accordingly.
  • Feed commercial feedback from regions back to the Growth COE to sharpen ICP definitions and campaign effectiveness.

Qualifications

• 6+ years of progressive experience in demand generation, revenue marketing, sales enablement, or related B2B marketing roles.
• Hands-on Account-Based Marketing (ABM) or field marketing experience, with a track record of executing creative, prospect-specific activation (e.g., events, sponsorships, media placements).
• Creative, resourceful operator comfortable inventing plays with limited precedent and executing on tight timelines.
• Working proficiency in HubSpot (segment/list management, nurture workflows, engagement reporting), with strategy and messaging as primary focus.
• Ability to synthesize data outputs and business intelligence into targeted campaign strategies without serving as a dedicated data analyst.
• Strong written communication skills for B2B outreach, including executive prospect briefings and consultative sales support content.
• Experience working in matrixed or decentralized environments with multiple regional stakeholders.
• Excellent project and workstream management skills, with the ability to manage multiple concurrent campaign programs.
• High degree of personal accountability, adaptability, and a collaborative working style.
• Preferred experience in B2B professional services, management consulting, or consultative sales environments.
• Preferred knowledge of nonprofit, fundraising, or mission-driven sectors, or a genuine interest in CCS's clients' work.
• Preferred experience with Monday.com or similar project management platforms.

About CCS

CCS Fundraising is an international strategic fundraising firm partnering with nonprofits for transformational change. Since 1947, CCS has empowered leading organizations across sectors to advance important causes. The firm provides tailored support to over 700 nonprofit organizations annually, with over 600 professionals across 18 offices in the U.S. and Europe.

CCS is deeply mission-driven, with a culture valuing client partnership, mentorship, accountability, and impact. Employees actively support communities through board leadership, volunteerism, and pro bono work, and receive paid volunteer time annually. The firm is expanding its technology and analytics capabilities to help nonprofits leverage data and insights more effectively.

Schedule

• Full-time, hybrid role (in-office two to three days per week).
• Travel required up to four times per year for team meetings and corporate events.

Pay

Salary range: $70,000 - $115,000. Exact salary varies based on years of relevant experience and education.

Benefits

• Competitive benefits package.
• Dynamic training program and resources for career advancement.
• Mentoring and networking opportunities.

CCS is unable to sponsor work visas for this position. Candidates must be authorized to work in the U.S. without current or future visa sponsorship.