Director, Field Effectiveness

About the role

Vertex is seeking a Director, Field Effectiveness to understand, analyze, and build solutions to maximize field effectiveness and drive commercial performance. This leader will play a critical role in shaping and advancing field effectiveness strategies, with a focus on targeting effectiveness, incentive design, account planning, and field force performance optimization. The Director will serve as a key thought partner to the sales and business unit leadership, field team leaders, I&A partners, and other cross-functional stakeholders to ensure field teams are equipped with the insights, tools, and performance frameworks needed to execute with impact. This role requires a strong balance of strategic leadership, analytical rigor, team development, and cross-functional influence.

Responsibilities

• Lead, coach, and develop a team of Associate Directors and Sr Managers responsible for partnering with the Business Unit leadership to drive field effectiveness strategies and execution.
• Serve as the senior leader for field effectiveness solutions and innovation, including:
  • Targeting strategy and optimization
  • Incentive compensation design
  • Subnational performance monitoring and analytics projects to assess performance drivers and drivers to field force effectiveness
  • Account planning strategy and execution
  • Field force effectiveness measurement and continuous improvement
• Act as a strategic advisor to BU and Commercial leaders on field performance, emerging opportunities, and risks.
• Establish and monitor KPIs to assess field effectiveness, identify performance trends, and recommend actions to improve execution and ROI.
• Use data, analytics, and field insights to identify opportunities to enhance sales force productivity, customer engagement, and resource allocation.
• Partner closely with Customer Strategy & Execution team to liaise effectively with Business Unit leadership, understanding strategic objectives and translate them into field effectiveness solutions that improve execution and business outcomes.
• Oversee the development and refinement of customer targeting approaches, ensuring alignment with brand strategy, customer segmentation, market dynamics, and field deployment priorities.
• Lead incentive compensation strategy in partnership with Sales, HR, Finance, and Field Programs & Operations, ensuring plans are motivating, aligned to business priorities, and resonating with field team members.
• Guide the evolution of account planning capabilities, including frameworks, tools, processes, and expectations that enable high-quality strategic planning across the field organization.
• Drive cross-functional alignment across Commercial Operations, Analytics, Market Access, Marketing, Finance, HR, and IT to support scalable and effective field enablement solutions.
• Foster a culture of continuous improvement, innovation, accountability, and talent development within the team.

Qualifications

Minimum Requirements:

• Bachelor’s degree in business, life sciences, analytics, or a related field.
• 10+ years of relevant experience in commercial operations, sales operations, field effectiveness, incentive compensation, analytics, or related functions within the biopharmaceutical or healthcare industry.
• 5+ years of people leadership experience, including leading and developing high-performing teams and people managers.
• Demonstrated