Director, External Market Intelligence

About the Role

Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators, we’re a company where growers, innovators, and creators come together to shape the future of high-performing plant-based brands. This in-office position is located in Lake Mary, FL.

The Director, External Market Intelligence provides enterprise-level market, competitor, and operating-model intelligence to inform corporate strategy, investment priorities, and competitive positioning. The role translates complex external developments into clear, decision-oriented insights and recommendations; supports M&A and strategic opportunity assessments; and connects Strategy, Corporate Development, Finance, Legal and Regulatory, Commercial, and Operations teams on externally driven initiatives.

Responsibilities

• Provide market, competitor, and operating-model insights that inform corporate strategy, competitive positioning, strategic choices, and trade-offs.
• Monitor global industry trends, regulatory developments, competitor actions, and market signals; identify emerging risks, opportunities, and inflection points; and keep senior leadership informed of material changes.
• Assess competitors and adjacent players, including business models, asset strategies, cost structures, routes to market, scale, margins, capital efficiency, vertical integration, intellectual property, and regulatory positioning.
• Partner with the CSO and Corporate Development to identify, screen, prioritize, and assess acquisitions, partnerships, investments, market entries, and expansion opportunities.
• Work with Finance to develop and review financial models, valuation scenarios, return analyses, alternative revenue structures, and capital requirements; support investment theses and executive- and Board-level materials.
• Originate strategic and business-development opportunities from external intelligence and coordinate cross-functional alignment and execution.
• Maintain competitor and market profiles, intelligence tools, data sources, and knowledge repositories; engage external advisors and experts; and track transactions, partnerships, financings, and strategic shifts.
• Perform other duties as requested, directed, or assigned.
• Ensure regular attendance in conformance with company standards.

Requirements

• Bachelor’s degree in business, Finance, Economics, or a related field required.
• MBA, CFA, or equivalent advanced qualification preferred.
• Six to ten years of experience in strategy consulting, corporate strategy, equity research, investment banking, corporate development, external market intelligence, or a related discipline.
• Demonstrated experience in M&A screening, strategic-fit assessment, valuation fundamentals, financial modelling, and business-model evaluation.
• Experience in regulated, asset-intensive, consumer packaged goods, or similar industries preferred.

Skills

• Strong knowledge of external market intelligence, competitive strategy, corporate development, and valuation fundamentals.
• Advanced financial modelling and business-model evaluation capability.
• Ability to synthesize complex external information into concise, decision-oriented insights, options, and recommendations.
• Strong collaboration, communication, and influencing skills with senior leaders and cross-functional stakeholders.
• High degree of intellectual curiosity, analytical rigor, business judgment, discretion, and organizational discipline.

About Us

We believe It Takes A Village® and we mean it. It shows up in how we support each other, how we innovate, and how we win as a team. Our values—Versatility, Innovation, Leadership, Loyalty, Accountability, Grit, and Entrepreneurship—guide every decision we make.

What you do here matters—to our people, our products, and the customers we serve. We offer company-paid comprehensive benefits and education assistance to support your growth.