Director, eCommerce and Customer Acquisition

We need to output only HTML fragment, with headings

for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use only sections that have real specific content. We need to parse the job posting. We need to include sections: About the role (maybe from intro), Responsibilities (Duties And Responsibilities), Requirements (Requirements), maybe Qualifications (but we have Requirements already; maybe Qualifications is similar; but we can combine? The instruction: Use headings for those sections if content exists. We have "Requirements" section with bullet list. Also "Preferred Experience" could be part of Requirements or Qualifications. We could have a "Qualifications" heading for required qualifications, and maybe "Preferred Experience" as part of that or separate? The instruction says prefer few substantive sections over many thin ones. So we could combine Requirements and Preferred Experience under Requirements heading. Also "Benefits" section present: they talk about benefits package. Also "Pay" section: compensation range $130,000-$200,000 plus discretionary bonus. Also "Schedule": not mentioned. So we omit Schedule. Also "Skills": maybe we could extract from Requirements but we could have a Skills section? The instruction says use headings only if posting has real specific content. We have skills listed in Requirements (analytical, financial, communication, presentation, leadership skills). Could create a Skills section but maybe we can incorporate into Requirements. Since we prefer few sections, we can have About the role, Responsibilities, Requirements (including qualifications, skills, preferred experience), Benefits, Pay. That's five sections. We must not repeat job title as heading. No Job ID etc. Remove boilerplate: EEO, etc. Also remove "Compensation & Benefits" heading? We'll create Pay and Benefits sections. We need to preserve all substantive information. Let's extract content. About the role: The first paragraph(s) before "Duties And Responsibilities". Let's capture: "Resource Innovations is looking for an experienced, strategic, and performance-driven leader to join our team as Senior Director, eCommerce and Customer Acquisition. This position will build and lead Resource Innovations' eCommerce and direct-to-consumer customer acquisition capability, helping our clients and RI generate demand and achieve measurable sales, enrollment, energy savings, and revenue goals. The Director, eCommerce and Customer Acquisition will support three areas of the business: Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites; pay-for-performance (P4P) programs, where RI's financial performance is directly connected to customer enrollment; and RI corporate marketing initiatives designed to generate qualified leads and accelerate growth. This leader will report into the Vice President of Marketing, and work closely with the Marketing Account Management team, which owns RI's marketing client relationships, to translate client and contractual objectives into effective customer acquisition strategies. The Senior Director will support immediate program needs while building the processes, tools, partnerships, and operating practices needed to scale this capability across RI. Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change." That's the about role. Responsibilities: Under "Duties And Responsibilities" there are bullet-like paragraphs. We need to convert each duty into

inside a

. The text includes multiple paragraphs each starting with a bold heading? Actually the text: "ECommerce and Customer Acquisition Strategy Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites. Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans. Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase. Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI's revenue depends on enrollment or participation. Partner with Account Leadership to deliver executive-level performance reporting, leveraging audience insights and campaign analytics to drive optimization and achieve sales, participation, revenue, and energy savings goals. Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel. Performance Marketing and Optimization Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels. Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways. Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement. Monitor performance across media, email and CRM platforms to drive continuous optimization and lead cross-functional action plans when sales, enrollment, conversion, or energy savings fall behind goals. Use customer, media, marketplace, and program data to improve performance and guide investment decisions. Capability Building and Leadership Build RI's enterprise eCommerce and customer acquisition capability, including its operating model, processes, standards, tools, talent, and external partnerships. Create repeatable playbooks and best practices that can be applied across Customer Engagement, Pay-for-Performance, and corporate demand-generation initiatives. Establish consistent KPIs, dashboards, forecasts, and optimization practices connecting marketing activity to program and financial outcomes. Coach marketing, account, and program teams and help define the future organizational structure required to scale the capability. Foster a culture of disciplined experimentation, continuous optimization, collaboration, and accountability." We need to turn each sentence into list items. Probably each line after the heading is a duty. We'll create a
with
• for each duty sentence. We'll ignore the headings like "ECommerce and Customer Acquisition Strategy" as they are just subsection headings; we could either keep them as
• but better to treat them as part of list? The instruction: Use
  • for any list of duties/requirements/benefits. So we can treat each duty as list item; we could also include the subsection headings as list items? Might be okay but they'd be redundant. Better to just list each duty sentence. Let's extract duties: 1. Develop customer acquisition strategies for Customer Engagement programs, including utility marketplaces, limited-time offers, and custom energy-efficiency kit sites. 2. Translate sales, enrollment, revenue, participation, and energy savings goals into integrated marketing and optimization plans. 3. Lead strategy across audience acquisition, digital merchandising, promotional planning, conversion optimization, cart recovery, cross-sell, and repeat purchase. 4. Develop scalable acquisition approaches and customer journeys for pay-for-performance programs where RI's revenue depends on enrollment or participation. 5. Partner with Account Leadership to deliver executive-level performance reporting, leveraging audience insights and campaign analytics to drive optimization and achieve sales, participation, revenue, and energy savings goals. 6. Support Corporate Marketing with performance-marketing strategies that generate qualified leads and strengthen the sales funnel. 7. Lead integrated campaigns across paid search, paid social, display, programmatic, email, direct mail, retargeting, and partner channels. 8. Establish structured testing programs for audiences, offers, messaging, creative, landing pages, and conversion pathways. 9. Develop lifecycle strategies supporting acquisition, activation, abandonment recovery, cross-sell, and re-engagement. 10. Monitor performance across media, email and CRM platforms to drive continuous optimization and lead cross-functional action plans when sales, enrollment, conversion, or energy savings fall behind goals. 11. Use customer, media, marketplace, and program data to improve performance and guide investment decisions. 12. Build RI's enterprise eCommerce and customer acquisition capability, including its operating model, processes, standards, tools, talent, and external partnerships. 13. Create repeatable playbooks and best practices that can be applied across Customer Engagement, Pay-for-Performance, and corporate demand-generation initiatives. 14. Establish consistent KPIs, dashboards, forecasts, and optimization practices connecting marketing activity to program and financial outcomes. 15. Coach marketing, account, and program teams and help define the future organizational structure required to scale the capability. 16. Foster a culture of disciplined experimentation, continuous optimization, collaboration, and accountability. Now Requirements: The section "Requirements" includes bullet list: - Bachelor's degree in Marketing, Business, Communications, eCommerce, or a related field. - 12+ years of experience in eCommerce, direct-to-consumer marketing, customer acquisition, performance marketing, or related disciplines. - Demonstrated success building or scaling an eCommerce, customer acquisition, or performance-marketing capability. - Proven experience developing strategies tied to measurable sales, enrollment, participation, revenue, or conversion goals. - Deep knowledge of paid media, lifecycle marketing, audience segmentation, digital merchandising, conversion optimization, and customer journey development. - Experience leading complex initiatives across marketing, account management, technology, operations, analytics, and creative teams. - Strong analytical, financial, communication, presentation, and leadership skills. - Proven track record of developing data-driven optimization recommendations that increase traffic, engagement, lead generation, and ROI across paid and organic channels. Then "Preferred Experience" includes: - Experience in the energy, utility, technology, consulting, or professional services industries. - Experience supporting utility marketplaces, Residential programs, or other participation-driven programs. - Experience with pay-for-performance or outcome-based contracts. - Experience supporting both client program delivery and corporate demand generation. - Agency experience a plus - Familiarity with Salesforce, marketing automation, GA4, eCommerce platforms, testing tools, and business intelligence solutions. - Google Analytics Certified a plus. Then "Leadership Competencies" includes: - Enterprise-minded builder who can establish a new capability while delivering immediate results. - Commercially focused leader who connects customer behavior and marketing performance to business outcomes. - Strategic, analytical, and comfortable moving between executive guidance and hands-on optimization. - Collaborative partner who respects account ownership and influences effectively across teams. - Client-focused advisor who builds trust through insight, accountability, and measurable results. - Decisive problem solver committed to experimentation, innovation, and continuous improvement. We could combine all these under Requirements heading as list items. Or we could split into Requirements and Preferred Experience and Leadership Competencies but instruction says prefer few sections. So we will put all under Requirements. Now Benefits: The section after "Compensation & Benefits" includes description: "Resource Innovations offers competitive salaries based on a candidate's skills, experience and qualifications for the position. The compensation range for the base salary for this position is $130,000-$200,000. In addition to base pay, employees may be eligible for a discretionary annual bonus. The stated salary represents the expected compensation for this position. Final compensation will be determined based on factors such as the candidate's experience, education and location. At Resource Innovations, we believe supporting our people is essential to delivering impact. We offer a comprehensive benefits package designed to promote health, financial security, and work-life balance. This includes three weeks of paid vacation annually, paid holidays, a 401(k) retirement plan with employer match, medical, dental and vision coverage, parental leave, an employee assistance program, commuter benefits, and additional supplemental offerings. Employment with Resource Innovations is contingent upon the successful completion of a comprehensive background check and reference check. If applicable to the position, a pre-employment drug screen may also be required. The above job description and job requirements are not intended to be all inclusive. Resource Innovations retains the right to make changes or adjustments to job descriptions and/or job requirements at any time without notice." We need to separate Pay and Benefits. Pay: compensation range $130,000-$200,000 plus discretionary annual bonus. Also mention that compensation based on skills etc. We'll put that in Pay section. Benefits: three weeks paid vacation annually, paid holidays, 401(k) with employer match, medical/dental/vision, parental leave, employee assistance program, commuter benefits, additional supplemental offerings. Also mention background check etc? That's not a benefit; it's a condition of employment. Might be considered part of Benefits? Probably not; it's a condition. We'll exclude that from Benefits. Also the statement about changes to job description is boiler