Director, E-Commerce & Retention

We need to output HTML fragment with sections: About the role? The description includes description paragraphs. We need to follow rules: use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to extract sections: About the role (description), Key Responsibilities, Requirements/Qualifications (maybe combine), Salary (Pay), Where You'll Work (maybe schedule/hybrid?), Physical Demands, Travel Expectations maybe not needed? The instruction says only include sections when posting has real specific content. We have compensation: $135,000 - $145,000 with annual bonus potential. That's Pay. We have schedule: Hybrid – this role will work from our head office 3 days/week and from home the remainder. However, additional on-site presence may be required to support team collaboration, meetings, and other business needs. Your Hours: Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion. That's schedule info. Physical Demands: This role primarily involves computer and desk-based work but may occasionally require standing for extended periods. Travel Expectations: Minimal travel. Those could be part of schedule or maybe separate sections? The allowed headings list includes Benefits, Pay, Schedule. Not Physical Demands or Travel. We could incorporate those into Schedule or maybe not create separate sections. The instruction: "Prefer a few substantive sections over many thin ones." So we could combine location/hours into a Schedule section. Physical demands and travel maybe not needed as separate sections; could be omitted? But we must preserve ALL substantive information. If we omit them, we lose info. Could we include them within Schedule section as extra paragraphs? Yes, we can put them under Schedule heading as prose. That preserves info. Benefits: Not mentioned besides annual bonus potential. Could be considered part of Pay? Benefits maybe not explicitly listed. There's no explicit benefits like health, 401k. So we should not create Benefits section unless posting actually states them. It mentions annual bonus potential, which is compensation. So we can include that under Pay. Thus sections: About the role (description paragraph), Responsibilities (Key Responsibilities), Requirements (Qualifications + Requirements), Pay (Salary Description + bonus), Schedule (Where you'll work, Hours, Physical Demands, Travel Expectations). Ensure we don't create headings with filler. We need to use

  for each section heading. Use

  • for any list of duties/requirements/benefits. For responsibilities, we have a list of bullet points (starting with "E-Commerce Strategy & Site Performance", "Retention & Lifecycle Marketing", etc). Those are headings within responsibilities but we can treat each as a list item? The responsibilities section includes subheadings and paragraphs. We could output a
    with each responsibility as
    • containing the subheading bold? But we must preserve all substantive information. Could also output

      for prose and

      • for list items. The responsibilities are clearly a list; we can make each bullet a
      • . The subheadings like "E-Commerce Strategy & Site Performance" could be strong text inside
      • . Then the following sentences are part of that item. Similarly for Requirements/Qualifications: there is a list of qualifications (starting with "7–10 years of progressive e-commerce..." etc). We'll make a
        • list. We need to avoid duplicating lines. Ensure we don't repeat the job title. Let's extract content. About the role: The initial description paragraph(s) before "Key Details". Let's capture: "We're looking for a strategic, data-driven Director of E-Commerce & Retention to own performance and growth of our global direct-to-consumer (DTC) and wholesale / B2B digital channels. You'll lead strategy and execution across our owned and third-party e-commerce sites, email, and customer lifecycle programs. The mandate is to amplify brand awareness, grow revenue, improve conversion, and deepen long-term customer relationships. This is a senior individual contributor and people leadership role, sitting at the intersection of marketing, technology, and merchandising. You'll work closely with Brand & Digital Marketing, Creative, Education, and the broader commercial team to ensure our digital channels reflect the brand's positioning in the luxury medical-grade skincare space while delivering measurable business results." That's the About the role. Key Details: includes Where You'll Work, Your Hours, Physical Demands, Travel Expectations, Compensation. We'll treat those under Schedule and Pay. Key Responsibilities: The bullet list after "Key Responsibilities Of The Director Of E-Commerce & Retention". Let's capture each. - E-Commerce Strategy & Site Performance Own the DTC and wholesale e-commerce P&L, including revenue targets, conversion rate, AOV, and site-driven growth KPIs Lead ongoing CRO strategy — prioritizing and overseeing testing, UX improvements, and merchandising optimization across the Shopify storefront Oversee site operations, catalog integrity, and publishing cadence in partnership with the Web Producer Partner with IT and development resources to manage the Shopify technology stack, app ecosystem, and platform roadmap Ensure the digital experience appropriately serves both consumer and professional audiences, with channel-appropriate content, pricing, and navigation - Retention & Lifecycle Marketing Own the full customer retention strategy across email, SMS, and loyalty — from acquisition handoff through repeat purchase and long-term LTV growth Lead segmentation strategy and audience architecture in Klaviyo, ensuring the right message reaches the right customer at the right stage of their journey Oversee automated flow strategy (welcome, post-purchase, replenishment, win-back, professional onboarding) and campaign calendar execution Define and track retention KPIs: repeat purchase rate, 90/180-day retention, LTV cohort performance, churn, and reactivation Identify opportunities to deepen loyalty through subscription, bundling, rewards, and personalization initiatives - Analytics & Insights Own e-commerce reporting and performance dashboards — translating data into clear recommendations for leadership and cross-functional partners Monitor and interpret customer behavior, funnel performance, and channel attribution to guide investment and prioritization decisions Develop and maintain sensitivity models and scenario planning tools to support forecasting and test prioritization - Team & Cross-Functional Leadership Directly manage and develop an E-Commerce Coordinator / Web Producer responsible for day-to-day site operations, catalog management, and email execution Own agency relationships with development and design partners — managing SOWs, project prioritization, sprint planning, and quality of output Serve as the internal point of escalation for site technical issues, coordinating between internal stakeholders and external development resources Act as the primary e-commerce voice in cross-functional planning — aligning digital execution with product launches, promotions, and seasonal campaigns Collaborate with the professional channel team to ensure B2B digital touchpoints are operationally sound and strategically aligned That's responsibilities. Requirements Qualifications: The section after "Requirements Qualifications". Let's capture: "7–10 years of progressive e-commerce and digital marketing experience, with at least 2–3 years in a director or senior manager role Models HydroPeptide’s core values—High Performance, Integrity, Clinical Results, and Luxury Experiences—in decision-making, leadership approach, and daily interactions. Experience managing agency relationships (development and design) including SOW negotiation, project scoping, and vendor accountability Proven ability to manage and develop direct reports in a fast-moving, cross-functional environment Deep hands-on experience with Shopify — including storefront management, app ecosystem, and working with development partners Strong Klaviyo expertise across both campaign execution and lifecycle / flow strategy Demonstrated track record of owning retention KPIs and improving LTV and repeat purchase performance Experience in beauty, skincare, wellness, or luxury consumer goods strongly preferred; aesthetic or medical-grade skincare a significant plus Highly analytical — comfortable building business cases, reading cohort data, and presenting performance to senior leadership Strong cross-functional collaborator who can operate at both the strategic and executional level Experience managing both DTC and professional/wholesale digital channels is a meaningful differentiator" Then "Preferred Experience" list: "Familiarity with the spa, medical aesthetics, or professional skincare distribution model Experience with SMS platforms, loyalty tool or subscription management (Attentive, Yotpo, ReCharge) Comfort with analytics tools like GA4, ThoughtMetric, Seller Central for attribution and performance Experience building or scaling a community-integrated retention model" We could combine Requirements and Preferred Experience into one Requirements section (maybe separate sub-sections?). But we can keep as one list, maybe differentiate with headings? Not allowed to create extra headings unless they have real content. Could we have a subheading "Preferred Experience"? That's a heading but not in allowed list; but we could still include as

          ? The instruction says use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings but says use those for those specific sections. It says "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". It doesn't explicitly forbid other headings, but to be safe we can stick to the allowed headings. We could treat "Preferred Experience" as part of Requirements section, maybe as a separate

          with a note? Could add a

          saying "Preferred experience includes:" then a list. That's fine. Thus Requirements section will contain both required and preferred. Pay section: Salary Description: "$135,000 - $145,000 with annual bonus potential". We'll put that. Schedule section: combine Where You'll Work, Your Hours, Physical Demands, Travel Expectations. Let's craft Schedule prose: "Hybrid – this role will work from our head office 3 days/week and from home the remainder. However, additional on-site presence may be required to support team collaboration, meetings, and other business needs. Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion. This role primarily involves computer and desk-based work but may occasionally require standing for extended periods. Travel Expectations: Minimal travel." We could keep as a

          . Now output HTML fragment with sections in order: About the role, Responsibilities, Requirements, Pay, Schedule. Each section:

          Section Title

          then content. For lists:
          • ...
          . Inside li we can have for subheading? Not required but okay. Let's construct. About the role:

          We're looking for a strategic, data-driven Director of E-Commerce & Retention to own performance and growth of our global direct-to-consumer (DTC) and wholesale / B2B digital channels. You'll lead strategy and execution across our owned and third-party e-commerce sites, email, and customer lifecycle programs. The mandate is to amplify brand awareness, grow revenue, improve conversion, and deepen long-term customer relationships. This is a senior individual contributor and people leadership role, sitting at the intersection of marketing,