Director, Digital Marketing Technology

About the Role

This leader will develop, optimize, and govern the marketing technology ecosystem that supports demand generation, digital customer experience, product marketing, CRM operations, and data-driven decision-making across a multi-brand foodservice and hygiene healthcare portfolio. The role drives efficiencies to improve marketing performance, sales enablement, and customer engagement.

Location: On-site at the corporate office in Oklahoma City, OK.

Responsibilities

• Marketing Technology Strategy
  • Define and maintain the enterprise marketing technology roadmap aligned to business priorities, digital transformation goals, and brand growth plans.
  • Evaluate emerging platforms and tools in automation, personalization, analytics, content management, and digital advertising.
  • Ensure technology scalability across diverse verticals (foodservice, healthcare, hygiene).
• Platform Management & Optimization
  • Own the architecture, implementation, and integration of platforms including:
    • CRM (e.g., Salesforce)
    • Marketing automation (e.g., HubSpot, Marketo, Pardot)
    • CMS (e.g., WordPress, Sitecore)
    • DAM, PIM, SEO tools, data enrichment platforms, analytics dashboards, and ERP data connections.
  • Improve system performance, data quality, workflows, lead management, and reporting insights.
• Governance & Data Integrity
  • Establish governance protocols around data capture, segmentation, privacy compliance (GDPR, HIPAA considerations), and lifecycle.
  • Partner with IT to ensure security standards and reliable system architecture.
  • Drive cross-brand data standardization to enable unified reporting.
• Sales Enablement
  • Oversee connectivity between marketing systems and CRM-driven sales workflows.
  • Automate handoff processes, lead scoring, and intent-based routing.
  • Provide visibility into funnel health, conversion metrics, and revenue attribution.
• Digital Customer Experience
  • Support digital product catalog experiences, configurators, content syndication, and sample request flows.
  • Drive personalization strategies across web, email, and channel partner ecosystems.
  • Enable customer journey mapping and optimization.
• Analytics & Performance Insights
  • Develop dashboards and reporting frameworks for multi-brand performance tracking.
  • Translate data into recommendations for campaign optimization, product focus, and content strategy.
  • Partner with Finance and Sales to validate attribution models.
• Cross-Functional Leadership
  • Collaborate with Brand, Product Marketing, Sales, IT, Customer Success, Ecommerce, and Operations.
  • Train marketing teams on platform capabilities, measurement practices, and automation workflows.
  • Manage vendor relationships and negotiate platform contracts.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field (Master’s preferred).
• 8–12+ years of marketing operations or marketing technology experience, ideally in B2B manufacturing, healthcare, or foodservice industries.
• Proven success implementing martech platforms across distributed business units.
• Deep understanding of:
  • Lead lifecycle & scoring
  • CRM architecture
  • Multi-touch attribution
  • Funnel analytics
  • Data enrichment and governance
• Experience managing marketing technology budgets and vendor relationships.
• Strong communication skills with the ability to translate technical concepts into business value.

Preferred Skills

• Experience with field sales teams and distributor networks.
• Understanding of healthcare compliance and foodservice regulatory landscapes.
• Familiarity with ERP integrations and product data management workflows.
• Comfort leading change management in evolving organizations.

Why Join Us

• Shape a modern marketing engine within a growing, multi-brand organization.
• Champion digital transformation from strategy to execution.
• Help healthcare and foodservice operators deliver safer, cleaner, more efficient experiences to patients, guests, and staff.
• Work with collaborative teams who value innovation, accountability, and results.

CFS Brands is a market-leading designer, manufacturer, and distributor of commercial foodservice, healthcare, and industrial hygiene products. Headquartered in Oklahoma City, Oklahoma, CFS Brands maintains its industry-leading position through a strong focus on customer support, product variety, and a unique "one-stop shop" solution for a wide range of organizations.