Director, Digital Experience & Discoverability

Audience Experience & Buyer Journey

You'll lead the vision for this experience and guide a team in bringing it to life. This includes ownership of the website as the connective tissue of the buyer journey - awareness through decision and advocacy. You'll set the standard for tone, storytelling, and clarity so every page feels like one coherent experience. You'll define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery.

Digital Experience for Two Audiences: Humans and LLMs

Direct our web experience strategy for both humans and Agents: offering structured and unambiguous experiences for LLMs and AI Agents to parse and cite accurately. Build content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking. Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source.

Discoverability

• Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO
• Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility
• Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)
• Set organic growth targets and oversee the team's CRO experimentation

AI-Powered Marketing Operations

Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants. Evaluate and build the business case for emerging AI marketing technology. Measure & Report

• Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics
• Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget

What You'll Need

• 8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy
• Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well
• Track record owning a website as a full buyer-journey experience, not a single workstream
• Strategic thinker who can shape category narrative, not just execute a content plan
• Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)
• Strong stakeholder management across marketing, product, design and engineering
• Comfortable operating in ambiguity, since best practices in this space are still evolving

Nice to Have

• Experience with structured data/knowledge graphs
• B2B SaaS background
• Public POV (writing, talks, LinkedIn presence) on AI search or SEO

Benefits

• In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.

Location Preference

USA - CA - Palo Alto

About Uniphore

Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.