Director, Digital - Consumer Lifestyle

About the role

M Booth is an award-winning agency that produces culturally resonant campaigns for key audiences. We are dedicated to our clients and their businesses, focusing on creativity, innovation, and social responsibility. We are seeking a Digital Director to join our Consumer Lifestyle Team.

What You’ll Do

• Support the rapidly growing Lifestyle practice, working on a range of consumer brands including food/beverage, home, travel, and wine/spirits.
• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands.
• Create tailored digital and social playbooks combining paid, earned, and organic strategies, ensuring brands show up authentically.
• Stay updated on social trends and translate them into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Partner with the influencer team to build authentic partnerships and provide counsel to clients on staying culturally relevant and platform-optimized.
• Serve as the day-to-day client lead, providing counsel and presenting campaign ideas, strategic recommendations, and performance insights.
• Mentor and inspire team members, fostering innovation and growth across the department.
• Oversee community management strategies and guide the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.
• Establish KPIs and measurement frameworks to evaluate campaign success across platforms and lead real-time reporting during campaigns.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

What You’ll Bring

• 6+ years of experience working in digital and social media, preferably in an agency setting.
• Experience driving a brand’s social media and content strategy, developing social media strategies and playbooks.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots, and video shoots.
• A strong understanding of social media measurement, tying results back to client and business goals, and merchandizing results.
• Experience overseeing influencer marketing programs/campaigns and paid social programs.
• Experience managing digital initiatives such as web or app development, chat bots, innovative use of emerging technology, CRM, and email marketing.
• A comprehensive understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication, and presentation skills.
• Strong client service skills and the ability to provide strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Ability to manage up to succeed in a fast-paced environment.

What We’ll Bring

• Professional growth and development programs.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional perks such as family leave, well-being programs, and commuter benefits.

Pay

$106,000 – $135,000/year (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Schedule

Our office is located in New York. We operate on a hybrid model where employees are expected to be in the office 2 days a week, either in our office, at a client's office, on the road, or attending industry events.

Benefits

• Professional growth and development programs.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional perks such as family leave, well-being programs, and commuter benefits.

Equal Opportunity Employer

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.