Director, Digital Commerce and Customer Experience

Job Description

NFM is seeking a strategic, customer-focused digital commerce leader to own the performance, roadmap, continuous evolution and enterprise growth of our online experience. As Director, Digital Commerce & Customer Experience, you will lead the strategy for site merchandising, customer journey optimization, digital discovery, and conversion performance—partnering across merchandising, marketing, product, analytics, and technology to drive profitable growth and a seamless omnichannel customer experience.

Job Duties

• Manage: Own the digital commerce strategy and site experience roadmap to improve conversion, usability, and overall online performance
• Lead: Drive key metrics including conversion, revenue, average order value, and customer engagement
• Collaborate: Lead cross-functional teams and establish clear operating rhythms that accelerate execution
• Administer: Champion experimentation, personalization, and continuous optimization across the customer journey
• Model: Shape a high-performing online journey across browse, product detail, cart, and checkout experiences that reflect the NFM brand
• Foster: Build clear accountability and operating rhythms across teams to simplify execution and accelerate meaningful outcomes

Qualifications

• 8–10+ years of experience in digital commerce, ecommerce, digital product, retail merchandising, customer experience, or a related leadership function
• Bachelor’s Degree in Marketing, Advertising, related field or equivalent experience
• Demonstrated success improving online performance, conversion, digital selling outcomes, and customer experience
• Experience leading cross-functional work across merchandising, marketing, product, analytics, and technology teams
• Strong understanding of ecommerce KPIs, experimentation, search and SEO, and digital roadmap prioritization
• Ability to influence, simplify complex work, and lead change in a fast-paced, matrixed environment
• Retail or omnichannel experience preferred

Benefits

• Same day pay - access to your earned pay on-demand, when you need it the most
• Competitive pay - generous annual increases up to 7%
• Inclusive culture – Because everyone who works or shops at NFM should feel right at home
• Health, dental, vision, life Insurance, short and long term disability
• Paid holidays (upon hire) and paid time off (after 90 days)
• Staff discount on merchandise (Collectively, NFM staff have saved almost $2 million on purchases in the last 12 months)
• Virtual and in-person career development opportunities at all levels
• Paid community volunteer opportunities
• Tuition Reimbursement

Pay

As a full-time member of our NFM Family, you will enjoy:

• Same day pay - access to your earned pay on-demand, when you need it the most
• Competitive pay - generous annual increases up to 7%

Schedule

This position will work a hybrid schedule requiring the candidate to reside in NE, IA, MO, KS or TX and in commuting distance to one of our retail locations.