Director, Data Operations

Team Overview

With the adoption of Omni as Omnicom’s marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and more intelligent decisions for our clients. Omnicom Media Group created the Data Operations function to lead the charge, which includes developing new data pipelines, reporting solutions, and implementing performance reporting into Omni.

About the Role

This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to quickly make critical business decisions. Increasingly, the role needs to ensure these business decisions, analyses, and optimizations are powered by AI—either through ensuring accurate data, detecting and democratizing insights, or automatically making optimizations in real time. The role requires excellence in the following Marketing Intelligence competencies:

• Reporting, Data, and Technology Expertise
• Media and Marketing Industry Knowledge
• Data Quality, QA, Automation, and Governance
• Delivery, Project Management, and Process Development
• Account, Stakeholder, and Relationship Management
• Creativity, Innovation, and Problem Solving
• Business Impact and Company Advancement

Responsibilities

• Leverage mastery of tools, systems, workflows, and teams to guide and evolve the team—streamlining and designing complex processes, suggesting organizational design and responsibilities, and leading implementation or selection of new partners or vendors.
• Support the design and execution of the most complex projects.
• Lead the design and implementation of taxonomy and naming conventions.
• Enforce governance and high data quality standards.
• Connect prioritization and work delivery to broader Annalect, Omnicom Group, and client goals.
• Apply expert-level knowledge across the firm to grow the overall bench strength of the team.
• Support clients and agencies in data quality and use of data for better decision-making.

Campaign Reporting Capability Development

• Drive rapid development of innovative campaign reporting solutions.
• Support the business lead for campaign reporting by providing requirements to the product organization that address campaign reporting needs across Omnicom networks and agencies.
• Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, through dashboards, reports, data services, or analytic environments.
• Support the engagement model across OMG functions and teams, including defining a process for roll-out.

Campaign Reporting Capability Delivery

• Support defining and managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their clients’ business in support of both U.S. and global accounts.
• Support the development of business cases and transition campaign reporting delivery to the organization.
• Operate as an extension of offshore Annalect teams to support the successful delivery of campaign data solutions.
• Provide expertise across data sources to drive the development of governance solutions (processes, technologies, etc.) to ensure service level performance across accuracy, completeness, timeliness, and access rights.

Requirements

• BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or a relevant field.
• 8+ years’ experience in marketing science, advertising analytics, data operations, business intelligence, or campaign insights, ideally in a media or agency environment.
• 6+ years in a marketing agency or directly working with marketing data—ideally focusing on paid media.
• Proficiency with advertising technology platforms and data quality/transformation tools is required. Experience with DBT or Great Expectations preferred.
• Knowledge of cloud technologies and project management tools is required. Experience with Starburst, Smartsheet, and/or JIRA preferred.
• Expert in business intelligence technologies; direct use of PowerBI or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) is required. Experience with Tableau or Looker is a plus.
• Experience with programming/query languages for business intelligence purposes, including fluency in SQL, is strongly preferred. Familiarity with Python, JavaScript, or DAX is preferential.
• Ability to influence and manage cross-functional teams without formal authority; extensive involvement on projects including offshore, technology, operations, vendor, or agency teams required.
• Ability to oversee all stages of the Customer Lifecycle (Awareness, Conversion, Purchase, Activation, Renewal, and Referral) and distill technical information for non-technical audiences preferred; demonstrated success working with global, analytics, and client teams required.
• Previous roles supporting solutions engineers, technical account managers, project managers, product managers, or business intelligence developers preferred.
• Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferred.

Pay

New York: $90,000.00–$215,000.00

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies as well as Omnicom’s corporate group already require five days of in-office attendance.