Jobs · Marketing · New York

Director, Corporate Communications & Social Reputation

MrBeast · New York, NY · 3 wk ago
HybridMarketing$186k–$250k/yrFull-time

About the role

Shape the Public Reputation of One of the Most Influential Brands in the World

Core Outcomes (12–18 Month Horizon)

  • Drive measurable improvements in corporate reputation, brand sentiment, trust, and audience engagement across priority public platforms
  • Establish Beast Industries as a best-in-class example of modern corporate communications and social reputation management
  • Strengthen executive visibility and thought leadership across LinkedIn, X, and emerging channels
  • Develop and institutionalize a scalable social reputation framework encompassing listening, risk detection, response management, governance, and measurement
  • Enhance organizational readiness for high-profile issues, emerging narratives, and reputation-sensitive events
  • Build communications capabilities, processes, and talent that support the long-term growth of the company

Key Responsibilities

  • Develop and lead the overall external communications and social reputation strategy for Beast Industries
  • Serve as a trusted communications advisor to the CEO, Founder, and senior executives on reputation management, executive visibility, messaging, and public engagement
  • Define and evolve the company's public voice, engagement philosophy, and governance model across high-impact social platforms
  • Build and oversee editorial strategies focused on reputation, thought leadership, corporate storytelling, and trust-building
  • Establish clear communications frameworks, escalation pathways, and decision-making protocols for emerging issues and high-visibility moments
  • Lead strategic responses to reputation-sensitive situations, balancing speed, transparency, business objectives, and brand values
  • Design and implement sophisticated social listening, sentiment analysis, and early-warning systems to proactively identify opportunities and risks
  • Partner closely with Marketing, Content, Legal, HR, and Executive teams to ensure alignment across communications initiatives
  • Identify and develop internal subject matter experts, executives, and spokespeople to strengthen the company's public presence
  • Manage external agency relationships and strategic communications partners as needed
  • Deliver executive-level reporting, insights, and recommendations related to reputation health, audience sentiment, and communications effectiveness
  • Mentor and develop communications talent while helping shape the future structure and capabilities of the communications function

You'll Need to Have:

  • 10+ years of experience in corporate communications, external communications, reputation management, social strategy, or related disciplines
  • Proven success developing and leading communications strategies for high-profile brands, public figures, or rapidly growing organizations
  • Deep expertise in social reputation management, executive communications, and public engagement strategies
  • Significant experience managing complex or high-visibility issues, crises, or reputation-sensitive situations
  • Strong track record advising senior executives, founders, or public-facing leaders
  • Experience building scalable communications frameworks, governance models, and operational processes
  • Exceptional written, verbal, and presentation skills, with the ability to influence stakeholders at all levels
  • Demonstrated success leading cross-functional initiatives and aligning diverse stakeholder groups around communications objectives

We'd Love to See:

  • Experience in entertainment, creator economy, consumer brands, media, gaming, or high-growth technology environments
  • Deep understanding of X, LinkedIn, and emerging digital communities
  • Experience with social listening, sentiment analysis, and reputation intelligence platforms
  • Experience managing communications agencies and external partners
  • Familiarity with thought leadership, executive positioning, and employer brand programs

What Success Looks Like

  • Beast Industries maintains a strong, trusted, and authentic reputation across key public channels
  • Executive visibility and thought leadership programs contribute meaningfully to corporate credibility and business objectives
  • Reputation risks are identified early and managed effectively through established frameworks and processes
  • Communications programs consistently generate positive audience engagement and strengthen brand trust
  • Leadership teams view communications as a strategic business partner and trusted advisor
  • Communications systems, governance, and talent scale effectively alongside company growth

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

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