Director, Corporate Communications & Social Reputation
MrBeast · New York, NY · 3 wk ago
HybridMarketing$186k–$250k/yrFull-time
About the role
Shape the Public Reputation of One of the Most Influential Brands in the World
Core Outcomes (12–18 Month Horizon)
- Drive measurable improvements in corporate reputation, brand sentiment, trust, and audience engagement across priority public platforms
- Establish Beast Industries as a best-in-class example of modern corporate communications and social reputation management
- Strengthen executive visibility and thought leadership across LinkedIn, X, and emerging channels
- Develop and institutionalize a scalable social reputation framework encompassing listening, risk detection, response management, governance, and measurement
- Enhance organizational readiness for high-profile issues, emerging narratives, and reputation-sensitive events
- Build communications capabilities, processes, and talent that support the long-term growth of the company
Key Responsibilities
- Develop and lead the overall external communications and social reputation strategy for Beast Industries
- Serve as a trusted communications advisor to the CEO, Founder, and senior executives on reputation management, executive visibility, messaging, and public engagement
- Define and evolve the company's public voice, engagement philosophy, and governance model across high-impact social platforms
- Build and oversee editorial strategies focused on reputation, thought leadership, corporate storytelling, and trust-building
- Establish clear communications frameworks, escalation pathways, and decision-making protocols for emerging issues and high-visibility moments
- Lead strategic responses to reputation-sensitive situations, balancing speed, transparency, business objectives, and brand values
- Design and implement sophisticated social listening, sentiment analysis, and early-warning systems to proactively identify opportunities and risks
- Partner closely with Marketing, Content, Legal, HR, and Executive teams to ensure alignment across communications initiatives
- Identify and develop internal subject matter experts, executives, and spokespeople to strengthen the company's public presence
- Manage external agency relationships and strategic communications partners as needed
- Deliver executive-level reporting, insights, and recommendations related to reputation health, audience sentiment, and communications effectiveness
- Mentor and develop communications talent while helping shape the future structure and capabilities of the communications function
You'll Need to Have:
- 10+ years of experience in corporate communications, external communications, reputation management, social strategy, or related disciplines
- Proven success developing and leading communications strategies for high-profile brands, public figures, or rapidly growing organizations
- Deep expertise in social reputation management, executive communications, and public engagement strategies
- Significant experience managing complex or high-visibility issues, crises, or reputation-sensitive situations
- Strong track record advising senior executives, founders, or public-facing leaders
- Experience building scalable communications frameworks, governance models, and operational processes
- Exceptional written, verbal, and presentation skills, with the ability to influence stakeholders at all levels
- Demonstrated success leading cross-functional initiatives and aligning diverse stakeholder groups around communications objectives
We'd Love to See:
- Experience in entertainment, creator economy, consumer brands, media, gaming, or high-growth technology environments
- Deep understanding of X, LinkedIn, and emerging digital communities
- Experience with social listening, sentiment analysis, and reputation intelligence platforms
- Experience managing communications agencies and external partners
- Familiarity with thought leadership, executive positioning, and employer brand programs
What Success Looks Like
- Beast Industries maintains a strong, trusted, and authentic reputation across key public channels
- Executive visibility and thought leadership programs contribute meaningfully to corporate credibility and business objectives
- Reputation risks are identified early and managed effectively through established frameworks and processes
- Communications programs consistently generate positive audience engagement and strengthen brand trust
- Leadership teams view communications as a strategic business partner and trusted advisor
- Communications systems, governance, and talent scale effectively alongside company growth
Benefits
- Competitive Salary
- Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
- Company contributions to employee Health Savings Accounts (HSA)
- 401k Plan with Safe Harbor company-matching
- Flexible vacation policy and paid company holidays
- Company-provided technology package
- Relocation assistance where applicable, including travel and company-provided housing for the first 90 days