Director, Content Platform

About the role

IHG is transforming its enterprise content management capabilities—collecting, creating, managing, and syndicating visual assets and descriptive content at scale. This new role will collaborate with a larger integrated operations team to serve enterprise-wide requirements. The Director, Content Practice and Operations Lead will oversee the administration, optimization, and enhancement of asset files and descriptive text across the enterprise platform, focusing on delivering content velocity and quality.

Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines for corporate and franchise stakeholders. Optimization involves day-to-day oversight of workflows, approvals, standards, governance, and process simplification across stakeholder groups. Enhancement covers improving content capture, automation, QA/QC at the platform level, and manual cross-platform content refinement. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and advanced visual enhancement capabilities.

This is a client-facing, service-oriented role reporting directly to the Global Head of Content, initially managing a team of three, with potential growth over time.

Responsibilities

• Oversee end-to-end administration of all content, including visual assets and descriptive text (product content).
• Manage workflow submission processes, including approval, rejection, or redirection for further enhancement or escalation.
• Continuously streamline and optimize existing processes or operational designs for forward improvement.
• Maintain content standards and requirements for visuals, text, and data, ensuring uniform application across all global hotel properties.
• Manage integration and oversight of external vendors, maintaining quality and development roadmaps for:
  • Creative enhancement services
  • Location services
  • User reviews
  • Offshore partners
• Oversee automated creative applications and quality enhancement capabilities.
• Manage human and machine translation services, providing comprehensive translation in 20+ languages across all brands globally.
• Enforce data governance and file standards; collaborate with the core team to continuously improve governance policies.
• Learn the operational requirements of the new content management platform and its dependencies, optimizing and streamlining performance daily.
• Work with platform and tech support leads to contribute to policy and operational requirements.
• Continuously harmonize and streamline content-related processes into uniform, rules-based policies for all contributors and consumers.

Requirements

• 7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
• Deep knowledge of modern media formats and omni-channel media requirements.
• Experience with metadata management and large DAM, CMS, or PIM platforms.
• Familiarity with project management fundamentals.
• Excellent verbal and presentation skills.
• Knowledge of current tools and industry trends in content management, with an emphasis on e-commerce and marcom applications (informational and transactional).
• Demonstrated experience in leading and developing people.
• Hospitality industry experience is a plus but not required.

Schedule

Hybrid work structure with an expectation of three (3) days a week in the office. This may evolve with business needs.

Travel requirement: 10%.

Benefits

• Room discounts across IHG properties.
• Recharge days and volunteering days throughout the year.
• myWellbeing framework supporting health, lifestyle, and workplace wellbeing.
• Inclusive culture with opportunities for growth and development.