Director, Consumer Product Management

What You'll Do

• Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media
• Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization
• Own the product decisions that drive quality, polish, reliability, and trust across the app
• Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant
• Build habit formation and frequency into the core product; balance supply/demand and unit economics
• Lead and grow a team of consumer PMs; scale the team with an AI-centric approach
• Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets

Competencies you'll need

• Track record owning consumer app growth through a hypergrowth curve, including the full growth system (conversion, retention, cross-sell, organic growth)
• Strong product judgment — high-quality, high-polish consumer experiences and disciplined prioritization
• Deep consumer app expertise; secondary marketplace expertise (supply/demand, unit economics)
• Experience building habit-forming products and driving adoption across multiple use cases or product lines
• AI-centric approach to scaling product management
• Experience leading a team of PMs (5-10) and growing PM talent
• 10+ years PM experience; curious, hungry to grow, bias for progress over perfection

Nice to haves

• Fintech, marketplace, or transaction-driven product background
• Experience designing for trust and credibility as a conversion lever
• Exposure to payments or financial-experience product work