Director, Consumer Growth - AI-Native (ATX Preffered)
Location: Remote (Austin, TX preferred).
About the role
For our client, we are seeking a Director, Consumer Growth - AI-Native to join the team of a leader in the healthcare space. This leader in healthcare is looking for a growth marketer who can combine rigorous performance marketing with emerging AI-enabled workflows to accelerate consumer acquisition. In this role, you will own paid and organic growth strategy, build scalable campaign systems, and partner closely with product and engineering to test new ideas quickly. The position calls for both strategic leadership and hands-on execution, with an emphasis on media efficiency, experimentation, and high-volume creative development. You will help shape a modern growth function that blends automation, data-driven decision-making, and fast iteration to drive meaningful business outcomes.
Responsibilities
- Build and operate AI agent infrastructure for growth initiatives
- Design the orchestration layer for paid media with minimal human oversight
- Create an AI-assisted creative engine for high-volume ad concept testing
- Own and scale paid acquisition strategies across various platforms
- Manage organic acquisition efforts, leveraging AI architecture for SEO and content
- Oversee a media budget of $5M+, optimizing spend based on performance metrics
- Prototype new revenue vectors through quick tests and landing pages
Qualifications
- 10+ years in growth or performance marketing, with 5+ years in paid social and search management
- Proven track record managing multi-million-dollar media budgets against CAC and payback targets
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