Director, Consumer Experience

About the role

Global Marketing Technologies works with marketing partners and digital agencies around the globe to deliver data-driven, world-class experiences for consumers on a standard technology stack. As Director, Consumer Experience, you will lead products and activities that enable and simplify processes for best-in-class marketing teams worldwide. The role focuses on customer data management, engineering support, online marketing, customer engagement, and loyalty while delivering thoughtful, delightful experiences.

This position requires a well-organized, data-driven thinker who thrives in a fast-paced, ambiguous environment. You will translate big-picture ideas into actionable, detailed tasks and drive process improvement in a dynamic setting. The role interfaces daily with business teams across The Coca-Cola Company, requiring clear communication and an entrepreneurial spirit.

Responsibilities

• Collaborate with internal and third-party technical, legal, customer experience, marketing, product, and licensing teams to define requirements, plan delivery, and implement solutions for global marketing teams.
• Manage the entire product lifecycle, from strategic planning to technical execution.
• Develop and launch the vision, strategy, and roadmap for products, working with stakeholders to deliver on that vision.
• Proactively anticipate risks, changes, and bottlenecks; provide escalation management and make trade-offs.
• Establish goals and review metrics to identify opportunities and drive success.
• Own backlogs for dedicated engineering teams, writing user stories, grooming the backlog, and prioritizing on behalf of the business.
• Participate in daily stand-ups and interface with highly technical teams, requiring a deep understanding of underlying platforms, architecture, and code-level design.
• Lead UAT strategy and planning sessions, serving as a liaison to developers and assisting with troubleshooting as needed.
• Manage and provide technical guidance to internal teams and external partners (onshore and offshore).
• Demonstrate deep empathy for the customer and the experiences provided.
• Analyze issues and performance using qualitative and quantitative tools, embracing a test/learn/iterate mindset.
• Work with large, geographically distributed teams on complex initiatives, exhibiting an innovative mindset to push through adversity.

Requirements

• Degree in Computer Science, Computer Engineering, Business, or a related field.
• 5+ years of experience in product or program management with a demonstrable track record of launching products end-to-end.
• Proven experience owning product roadmaps, strategy, and definition.
• Working knowledge of database marketing concepts and CRM technology.
• Experience partnering on API development, data infrastructure, data-heavy projects, and working with technical service providers.
• Demonstrated ability to use data and metrics to drive improvements.
• Well-rounded understanding of customer experiences, user journeys, and user flows.
• Hands-on experience with Agile methodologies and development practices.
• Skilled at creating best-in-class user stories and requirements documentation, communicating plans to technical and non-technical audiences.
• Background or working knowledge of online advertising, user experiences, and web-based technologies.
• General manager/owner mentality with entrepreneurial drive and the ability to influence others.
• Ability to manage competing priorities, dependencies, and planning across multiple teams.
• Highly adaptable, excellent communicator, and fast learner with an action-oriented mindset.
• Familiarity with Cloud and SaaS platforms, database systems, web services, and AWS technology.
• Background or understanding of data science practices and analysis.

Preferred Qualifications

• Experience working with CRM and Marketing Technology solutions.
• Working knowledge of Adobe platforms: Marketing Cloud, AEM, Campaign, Analytics, Forms, and Target.

Applicants must be currently authorized to work in the United States on a full-time basis without requiring sponsorship.

Pay

Base pay range: $171,000 USD - $198,000 USD. Offer may vary depending on geography, job-related knowledge, skills, and experience.

Annual Incentive Reference Value: 30% (market-based competitive value for the role, indicating performance at target).

A full range of medical, financial, and other benefits is offered, dependent on the position.

Schedule

• Location: Atlanta, United States of America.
• Travel: 0% - 25%.