Director, Communications Planning

About the role

This role is based at our corporate office in McLean, VA. You will be part of the Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.

Responsibilities

• Own and improve the strategic implementation of campaigns, initiatives, and always-on programs across the ecosystem through communication planning across the year
• Develop deep consumer understanding to shape upstream how, where, and when our ideas can be applied to the greatest effect
• Understand the possibilities inherent in different channels, media, and platforms – and having the skill to exploit these
• Create customer journeys and ecosystem mapping across all key campaigns and initiatives
• Work closely with key stakeholders of other disciplines, and train and upskill the team in comms planning
• Collaborate with Hilton's creative team and agency partners to show how they can amplify their ideas in different channels and platforms – so that they make the ideas live longer in the mind than the media plan
• Foster strong relationships across creative and media teams, acting as another crucial bridge

Qualifications

• Ten (10) years of professional experience
• Eight (8) years of campaign communications planning
• Five (5) years of experience in cross-channel marketing, content marketing, or related roles
• Three (3) years of experience managing teams and partnering cross-functionally
• Experience leveraging and understanding of modern, customer-centric marketing, including media, creative, content, and campaign strategy

What It Takes to Make the Stay You Have

• Minimum qualifications: Ten (10) years of professional experience, Eight (8) years of campaign communications planning, Five (5) years of experience in cross-channel marketing, content marketing, or related roles, Three (3) years of experience managing teams and partnering cross-functionally, Experience leveraging and understanding of modern, customer-centric marketing, including media, creative, content, and campaign strategy
• It would be useful if you have: Experience in an agency environment leading communications planning for large, globally relevant brands, Deep understanding of customer journeys and different channels, media, and platforms, Proven experience to develop talent and build teams

About Us

Join an Award-Winning Workplace Culture At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.

How We'll Help You Thrive

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
• Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
• Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
• Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
• Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
• Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
• Financial security for your future – Our retirement plans make it easier to save for what’s next