Director, Commerce Media

Responsibilities

• Lead commerce media activation strategy across key retail media networks, including Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners, ensuring plans are aligned to client objectives, retailer priorities, and measurable business outcomes.
• Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics.
• Serve as a senior strategic partner to client leads and commerce media teams, acting as a bridge between client objectives, retailer opportunities, media execution, and performance optimization.
• Actively contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and ongoing industry monitoring.
• Build and present strategic media recommendations, business reviews, and activation plans that translate client goals into clear, actionable commerce media solutions.
• Collaborate with cross-functional teams, including client engagement, strategy, creative, analytics, operations, agency partners, retailer partners, and ad technology partners to ensure advertising strategies are connected to broader business objectives.
• Partner with analytics and media teams on post-campaign analysis, identifying insights, implications, and recommendations that support repeat business, performance improvement, and organic growth.
• Maintain strong working relationships with retail media networks, media agencies, technology partners, and internal stakeholders to identify new opportunities, improve executional efficiency, and advance client outcomes.
• Oversee flawless media execution in compliance with client-approved processes, ensuring proactive communication, cost management, optimization, and continuous improvement across assigned programs.
• Manage stewardship responsibilities, including tracking time worked by project, maintaining margins, and proactively managing hours and scope in partnership with client service teams.

Qualifications

• Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles.
• Five or more years of experience in retail media, retail commerce media, or shopper marketing.
• Three or more years of supervisory or management experience.
• Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media network.
• Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners.
• Strategic thinker with the ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans.
• Adept at analyzing results, synthesizing data, identifying insights and implications, and developing clear, actionable recommendations.
• Confident presenter and persuasive communicator with the ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders.
• Strong cross-functional collaboration skills with the ability to operate across client engagement, strategy, creative, analytics, operations, retailer, and agency teams.
• Able to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment.
• Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution.
• Player-coach mindset with the ability to mentor team members, support specialists, and help elevate commerce media expertise across the broader organization.