Director, Category Growth (General Manager)
About the role
Help empower our global customers to connect to culture through their passions. StockX is a marketplace that redefines the global culture marketplace, connecting buyers and sellers with confidence on an always-on digital exchange. As a Director, Category Growth (General Manager), you will lead a major category vertical, owning the full P&L, developing annual and multi-year business plans, and driving cross-functional execution.
Responsibilities
Own revenue, contribution margin, liquidity, and growth targets for your vertical.
Develop annual and multi-year business plans, forecasts, and investment cases.
Allocate resources across acquisition, retention, and engagement to maximize ROI.
Drive pricing, incentives, and promotional strategies aligned to marketplace health.
Define the long-term category vision, positioning, and competitive differentiation.
Identify expansion opportunities across adjacent segments, geographies, and seller tiers.
Establish scalable supply acquisition and retention strategies.
Continuously assess competitive dynamics and evolving cultural trends.
Architect the playbook for acquiring, activating, and retaining high-value sellers and creators.
Implement structural improvements that increase conversion, retention, and monetization.
Partner with Growth and Marketing to stimulate demand moments and category engagement.
Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features.
Collaborate with Marketing to launch culturally relevant campaigns and high-impact moments.
Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance.
Represent your vertical in executive planning, QBRs, and strategic reviews.
Hire and develop Category Managers and supporting roles as the vertical scales.
Establish operating cadence, reporting frameworks, and performance management systems.
Build repeatable GTM playbooks that can be deployed across additional categories.
Foster a culture of accountability, experimentation, and community authenticity.
Ecosystem & Community Stewardship: Act as the senior face of StockX within your category's ecosystem.
Build relationships with top sellers, shops, creators, and community leaders.
Ensure platform growth remains culturally credible and aligned with community norms.
Requirements
10+ years of experience in marketplace leadership, category general management, business development, or growth roles within consumer tech or two-sided platforms.
Proven track record of scaling a vertical, marketplace segment, or new business line.
Strong executive presence and experience influencing cross-functional roadmaps.
Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity.
Experienced people leader with a track record of building high-performing teams.
Deep connection to culture-driven or enthusiast categories.
Qualifications
Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity.
Experienced people leader with a track record of building high-performing teams.
Deep connection to culture-driven or enthusiast categories.
Skills
Deep fluency in marketplace mechanics: liquidity, take rate, CAC/LTV, cohort behavior, supply elasticity.
Experienced people leader with a track record of building high-performing teams.
Deep connection to culture-driven or enthusiast categories.
Benefits
The role offers competitive compensation, including a base salary range of $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity, and discretionary bonuses.
Pay
The base salary range in Colorado for this position is $160,000 to $200,000, plus opportunities for benefits (e.g., medical, dental), equity and discretionary bonuses.
Schedule
StockX is a remote-first company, and this role can be performed from anywhere in the world.