Director, Business Strategy & Development (Consumer Brands & Retail)

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

About the role

Trade As the Brand/Retail Director, Business Strategy & Development – Consumer Brands & Retail, you will be responsible for winning new clients within the Consumer Brands and Retail sectors with a primary focus on selling Goodway Group’s Full Funnel, Commerce Media, and Performance Creative capabilities. You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision-makers. Our ideal client would be either consumer brands looking for a partner to manage both national and retail media to increase sales and media effectiveness OR a retailer that is looking to incrementally grow overall media effectiveness and/or launch/expand shopper marketing and retail media in support of customer growth.

Responsibilities

• Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands
• Leverage your network, industry events, and LinkedIn thought leadership to generate new opportunities
• Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business
• Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes
• Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™
• Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments
• Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams
• Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media
• Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability
• Establish yourself as a knowledge and thought leader across the industry, especially within your markets
• Serve as the company spokesperson at key industry events, panels, and agency associations

Requirements

• Proven Sales Leadership: History of driving revenue through new business development
• Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization
• Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies
• Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing
• Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker
• Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies
• Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points
• Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale

Qualifications

• Proven track record of driving new business development
• Experience in integrated media and commerce media
• Strong understanding of full-funnel marketing and data-driven performance strategies
• Ability to build and maintain a robust pipeline using Salesforce
• Outbound prospecting and industry events experience
• Strong network and influence in the Consumer Brands and Retail sectors
• Competitive acumen and ability to navigate complex sales cycles
• Excellent storytelling and negotiation skills
• Collaborative and executive presence

Skills

• Outbound prospecting
• Industry events
• LinkedIn thought leadership
• Competitive positioning
• Pitch quarterbacking
• Industry representation
• Legal & pricing negotiations

Benefits

• Autonomy & Flexibility to drive your own success in a remote-first, high-growth company
• Competitive compensation, benefits
• The opportunity to be part of a company that values outcome-driven innovation and collaboration

Pay

TBD

Schedule

Remote

Company Information

Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.