Director, Brand Marketing

About the Role

Krispy Kreme is seeking a strategic and consumer-obsessed Brand Marketing Director to lead the development and execution of Krispy Kreme’s brand and go-to-market strategy. This role is responsible for driving brand growth, building consumer relevance, and delivering breakthrough campaigns that fuel both short-term business performance and long-term brand equity. The ideal candidate combines strong strategic thinking with exceptional executional leadership. They will partner across Innovation, Operations, Finance, Insights, Creative, and Digital teams to bring compelling consumer experiences to market while ensuring brand consistency across all touchpoints. This leader will own key brand initiatives from strategy through commercialization and play a critical role in shaping the future growth of the Krispy Kreme brand.

Responsibilities

• Brand Strategy
  • Lead the development and execution of Krispy Kreme’s annual brand strategy and marketing calendar
  • Serve as steward of the Krispy Kreme brand, ensuring consistency across all consumer touchpoints
  • Identify emerging consumer, cultural, and category trends and translate them into actionable growth opportunities
  • Partner with leadership to establish long-term brand and portfolio growth strategies
  • Develop annual and quarterly business objectives, KPIs, and measurement frameworks for key initiatives
• Campaign Development & Execution
  • Lead development of integrated marketing campaigns across owned, earned, paid, and digital channels
  • Partner with Creative, Media, Digital, Marketing Activation, and Operations teams to ensure best-in-class execution
  • Oversee campaign brief development and ensure marketing programs are rooted in clear consumer insights and business objectives
  • Lead cross-functional go-to-market planning, ensuring alignment across all stakeholders
  • Manage agency partners and external vendors to deliver high-impact campaigns and programs
  • Evaluate campaign effectiveness and identify opportunities to improve business performance and marketing efficiency
• Innovation & Product Marketing
  • Partner with Innovation and Culinary teams to develop consumer-centric product and promotional strategies
  • Collaborate with Operations, Supply Chain, Marketing Activation, and cross-functional teams to ensure new products, promotions, and marketing initiatives are successfully commercialized and executed consistently across all channels and retail locations
  • Develop product positioning, messaging, and launch strategies that maximize consumer engagement and sales performance
• Consumer Insights & Business Performance
  • Champion a consumer-first mindset across the organization
  • Translate consumer research, market intelligence, and performance data into actionable business recommendations
  • Monitor category, competitive, and cultural trends to identify opportunities and risks
  • Partner with Finance and Insights teams to evaluate campaign performance, ROI, and business impact
• Team Leadership & Development
  • Build, mentor, and develop a high-performing brand marketing team
  • Establish clear objectives, priorities, and development plans for direct reports
  • Foster a culture of collaboration, accountability, creativity, and continuous improvement
  • Effectively manage resources and workloads to ensure successful execution of key initiatives
  • Collaborate across functions to improve ways of working and drive stronger business results
  • Serve as a trusted partner and influencer across the organization

Requirements

• 8+ years of brand marketing experience in CPG, QSR, retail, food & beverage, or consumer-focused industries
• 3+ years of people leadership experience
• Bachelor's degree in Marketing, Business, Communications, or related field preferred
• Proven experience leading integrated marketing campaigns from strategy through execution
• Strong understanding of brand strategy, consumer insights, innovation commercialization, and go-to-market planning
• Experience managing agencies and cross-functional teams
• Strong analytical mindset with the ability to leverage data and insights to drive business decisions
• Experience managing budgets and delivering measurable business results
• Excellent communication, presentation, and stakeholder management skills
• Ability to influence across all levels of an organization
• Highly organized with exceptional project management capabilities
• Comfortable operating in a fast-paced, dynamic environment with multiple priorities
• Passion for consumer brands and creating memorable guest experiences

Benefits

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO plan
• Company events
• Education reimbursement
• Adoption assistance
• Life insurance
• FSA/HSA plans
• Pet insurance

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet.