Director, Brand Communications Dept

Responsibilities

• Content Development & Management: Complete company brand positioning, value proposition, brand book, lead content creation, planning and delivery for internal and external audiences, ensuring message consistency and alignment with business priorities.
• Digital & Social Media: Lead regional digital communication strategy (website, LinkedIn, etc.), oversee social media presence, campaigns and content, leverage data insights to optimize engagement and visibility across platforms.
• Media Relations: Build and maintain relationships with key media, oversee press releases and media kit development and distribution; provide media training for spokespersons.
• Event Communications: Design and implement communication strategies for major events (industry exhibitions, leadership summits, internal meetings), ensuring consistent messaging across all modules.
• Planning & Budget: Planning and budgeting process for all communication activities.
• Compliance: Ensure compliance with all relevant laws, policies and corporate governance standards.
• Government Relations/Public Affairs: Coordinate regional government political affairs, form coherent advocacy and engagement strategies with policymakers and regulators.

Requirements

• Cross-functional communication skills (internal, external, media, digital, marketing communications)
• Mature expertise in media relations, internal communications, digital platforms and crisis management
• Business acumen, able to connect communications and government relations to business objectives and market impact
• Strong copywriting ability, able to quickly simplify highly complex information
• Global perspective and cross-cultural global mindset, excellent interpersonal skills and cultural adaptability
• Energy industry business knowledge
• English communication skills

Education & Experience

• Bachelor's degree or above, electrical engineering, business administration, marketing, etc.; MBA or master's degree a plus
• 10+ years of leadership experience in communications, media relations, events and public/government affairs, preferably from multinational matrix organizations
• Key account breakthrough experience with TSO/DSO/IOU/OEM/EPC customers
• Cross-country, cross-cultural, cross-functional management experience
• Framework agreement, major bidding, long-term agreement or project-based sales experience
• Familiar with utility, EPC, OEM, channel and large industrial customer procurement mechanisms

Salary & Benefits

Base salary range for this role: $85,000 – $120,000 per annum. Actual pay will depend on experience, skills, location, performance bonus & equity eligibility.