Director, B2B Data Strategy & Revenue Analytics

For our client, we are seeking a Director, B2B Data Strategy & Revenue Analytics to join the team of a leader in the Business Services space. This leader will own the measurement strategy that connects marketing activity to revenue outcomes across the full B2B funnel. The role is focused on building reliable data foundations, defining clear attribution and tracking approaches, and ensuring stakeholders can trust the numbers that guide investment decisions. You will partner closely with marketing, revenue operations, and cross-functional teams to improve visibility into campaign performance and data integrity. This is a highly technical and operational leadership role for someone who can translate complex measurement challenges into actionable business insights. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $140,000 – $160,000 annually Responsibilities Own measurement of marketing impact from click to revenue Develop tracking strategies across multiple systems Implement and QA tagging and event tracking requirements Collaborate with cross-functional teams to ensure accurate campaign data flow Validate campaign setup to maintain data integrity Investigate and resolve discrepancies in tracking and attribution Create documentation for tracking requirements and operational workflows Qualifications 5-7 years of experience in marketing analytics or revenue operations Deep knowledge of Google Tag Manager and event tracking Hands-on experience with marketing automation and CRM systems Strong expertise in B2B demand generation measurement Familiarity with campaign taxonomy and attribution logic Solid skills in troubleshooting technical and operational layers Ability to develop clear measurement frameworks and QA processes Benefits Remote-first culture promoting flexibility Unlimited PTO for a better work-life balance Extended holiday breaks, especially in winter 100% paid parental leave to support families 401(k) matching for retirement savings Comprehensive medical, dental, and vision insurance Annual Class Pass credits for wellness and fitness Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.