Director, Audience Performance & Insights

About Us

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select.

BritBox, the ultimate streaming destination for British TV, offers an unparalleled collection of thoughtfully curated entertainment—cleverly crafted and full of the charm, wit, and heart that define British storytelling. Born from the BBC, its mission is to bring authentic British stories to audiences. Launched in 2017, BritBox is a small but mighty streamer available on every major platform and featured in Times Square, with plans for continued growth.

BBC Select is a documentary streaming service operating since February 2021 and is the third-largest documentary streaming service in the US. With expansion plans through original commissions, territorial premieres, and new distribution platforms, BBC Select serves a highly engaged audience seeking educational, high-quality content.

The integration of BBC Select into the DTC organization presents an opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance customer experience.

Job Purpose

BBC Studios DTC is seeking a strategic and analytically driven Director of Audience Performance & Insights to support its streaming services. This role will build and embed frameworks, processes, and insight capabilities to deepen understanding of content performance, audience behavior, and subscriber value.

The successful candidate will synthesize first- and third-party data, marketplace intelligence, and business performance signals into clear, actionable insights and recommendations that inform content investment and programming strategy. They will define success metrics, identify drivers of acquisition, engagement, and retention, and elevate the organization’s ability to make faster, more informed decisions.

Reporting to the SVP, Consumer Research & Insights, this role is highly visible within the Strategy, Research & Insights team. The Director will collaborate closely with Content, Commercial, Product, Data, and Marketing stakeholders to build content performance, insight, and audience intelligence capabilities. They will partner with the Data & Insights team to define data requirements, influence analytical priorities, and ensure access to data and measurement frameworks that support decision-making.

This is a hands-on leadership role in a fast-growing streaming business. Success requires operating comfortably at both strategic and operational levels—establishing new insight capabilities while delivering core performance reporting, influencing senior stakeholders, challenging assumptions with evidence, and working directly with data to uncover opportunities and drive action.

The role combines analytical rigor, commercial and creative judgment, and strong storytelling and influencing skills to drive meaningful business impact.

Responsibilities

Primary focus – Audience Performance & Insights Generation in Content

• Partner with Programming, Commercial, Marketing, Data & Insights, Research, and Strategy stakeholders to deliver high-quality, objective, data-driven analysis and audience insight about BBCS DTC’s content offer.
• Develop deep expertise in BritBox and BBC Select content portfolios, audience behavior, and viewing patterns to inform content strategy and decision-making.
• Define content performance metrics, measurement frameworks, dashboards, and benchmarks to evaluate content performance, generate actionable insights, and identify opportunities to optimize content investment, scheduling, and release strategies in line with commercial goals.
• Provide objective, evidence-based analysis to evaluate programming performance and understand factors driving audience acquisition, retention, subscriber value, and overall business performance.
• Leverage first-party data, third-party data sources, consumer research, marketplace intelligence, and audience segmentation to generate richer insights into content performance and audience behavior.
• Inform commissioning and creative development decisions by synthesizing audience insights and performance data to uncover creative attributes that drive engagement and subscriber value.
• Identify emerging audience trends, content opportunities, and areas for growth across BritBox and BBC Select.
• Partner closely with Data & Insights, Product, and Research teams to enhance content data assets, improve measurement capabilities, and ensure data quality and accessibility.

Secondary focus – Audience Performance & Insights support for wider business

• Serve as a strategic thought partner to DTC senior leadership and Content, Marketing, Commercial, Strategy, and Product teams, designing and delivering analyses and insights that support strategic initiatives, investment decisions, and improved business performance.
• Partner with Data teams to develop scalable reporting, insight generation, and measurement capabilities, ensuring underlying data infrastructure supports evolving business needs, strategic analysis, forecasting, and scenario planning.
• Develop recurring audience performance reviews and narratives that highlight key trends, opportunities, and risks for leadership teams.
• Champion the use of AI-enabled tools and emerging analytical techniques to improve efficiency, insight generation, and decision support.

Key Skills

Communication & Stakeholder Influence

• Turn complex and ambiguous business questions into structured analyses and insights that inform strategy and drive action.
• Translate complex analyses, methodologies, and performance trends into clear, compelling narratives for audiences ranging from operational teams to senior executives.
• Present insights and recommendations concisely and influentially, helping stakeholders understand performance outcomes and business implications.
• Shape the narrative around content performance for internal leadership discussions, external partners, producers, co-commissioners, and content showcases.
• Champion data-informed decision-making and performance storytelling across the organization.
• Own projects end-to-end, ensuring analyses are delivered with clarity, accuracy, and measurable business impact.

Knowledge and Experience

• Significant experience in performance analytics, audience analytics, subscriber analytics, business intelligence, insights generation, or related disciplines within streaming, digital media, subscription, platform, or direct-to-consumer businesses.
• Strong understanding of content performance, audience behavior, engagement, retention, and subscriber value drivers, ideally through close partnership with content, programming, commissioning, acquisitions, or content investment teams.
• Proven ability to translate complex first-party data, third-party data, and marketplace intelligence into actionable insights and business recommendations.
• Demonstrated ability to influence decision-making and communicate effectively with stakeholders at all levels, including senior executives.
• Proficiency with analytical tools, including SQL, Python, and related technologies.
• Experience leveraging AI-enabled tools to enhance analytical workflows, accelerate insight generation, improve synthesis, and support data-driven decision-making.
• Experience using analytics and visualization platforms such as Tableau, Looker, Domo, or similar.
• Experience applying analytical methodologies including segmentation, cohort analysis, benchmarking, experimentation, and performance measurement frameworks.
• Experience partnering across Content, Analytics, Data Engineering, Data Science, Research, and Business Intelligence functions.
• Proven track record of leading complex analytical projects from problem definition through insight generation to business impact.
• Familiarity with predictive modeling and other advanced analytical techniques.

Ways of Working

• Strategic and commercially minded, connecting detailed analysis to broader business objectives.
• Entrepreneurial and self-directed, comfortable navigating ambiguity and independently driving initiatives from concept through delivery.
• Naturally curious, intellectually rigorous, and motivated by solving complex business problems.
• Strong storyteller who distills complex information into clear, compelling narratives and recommendations.
• Equally comfortable operating at both strategic and hands-on levels, moving seamlessly between detailed analysis and executive discussions.
• Influences through insight, credibility, and evidence, building strong relationships across a broad range of stakeholders.
• Collaborative and pragmatic, with a bias for action and delivering business impact.
• Thrives in fast-paced, evolving environments and enjoys building new capabilities, processes, and ways of working.

Salary Range

Up to $160k base salary + competitive benefits + bonus potential. The salary range is intended to indicate salaries attributed to the breadth of experience for the role; all candidates will be measured based on their level of experience.