Director, Architecture Product Design

About the role

The Director, Architecture Design (Architecture Design Leader), is responsible for elevating design excellence across the organization. This role ensures all architectural designs achieve high levels of aesthetic quality, technical feasibility, customer desirability, and business viability. The position leads the creation and stewardship of scalable design systems, including reusable modules, pattern libraries, guardrails, and standards that integrate buyer insights, field feedback, and market expectations. The Architecture Design Leader partners closely with the Architecture Product Operations Leader and with cross-functional teams to lead the team to create beautiful, buildable, profitable homes aligned with company strategy.

Responsibilities

• Defines and communicates a compelling architectural design vision that elevates beauty, clarity, usability, and customer love ability.
• Ensures designs balance aesthetics, technical feasibility, and lifestyle relevance for luxury buyers.
• Protects design integrity throughout all project phases, from early concept to execution.
• Drives consistency, clarity, and innovation across all design outputs.
• Develops and maintains scalable design systems—including reusable modules, pattern libraries, and layout frameworks.
• Codifies principles, rules, and standards that reduce rework, accelerate throughput, and improve consistency.
• Ensures system assets translate cleanly into templates and documentation.
• Continuously improves efficiency through systemization while preserving design intent and quality.
• Translates customer insights, homeowner feedback, and luxury-buyer lifestyle patterns into design direction.
• Collaborates with Sales, CX, and Home Experience teams to identify design opportunities and resolve friction points.
• Ensures designs resonate across multiple luxury buyer types while adapting appropriately to different neighborhood contexts.
• Applies market and real estate trends to shape long-term design evolution.
• Ensures technical designs are technically feasible, buildable, and aligned with structural, code, and site-fit constraints.
• Works closely with engineering, drafting, and construction partners to resolve issues before handoff.
• Identifies opportunities for simplification and cost-effective design decisions that do not compromise experience quality.
• Integrates feasibility, desirability, and viability into early-stage decision-making.
• Promotes cross-functional collaboration with Architecture Operations, Construction, Interior Design, Land, Sales, and CX teams to align design goals.
• Represents design intent in design reviews, cross-functional decisions, and executive discussions.
• Resolves design conflicts and provide clear rationale for key design choices.
• Leads a team of architects (approximately 6-9) and coaches them to develop both creative and technical mastery.
• Leads structured critiques that elevate clarity, craft, and systems thinking.
• Establishes clear expectations, accountability structures, workflows, and development pathways.
• Cultivates a culture of humility, collaboration, accuracy, systems thinking, and continuous improvement.
• Owes the full employee lifecycle for their team, from hiring through onboarding, development, performance management, and offboarding.
• Identifies and helps recruit strong design talent aligned with organizational needs.
• Performs other related duties as necessary or assigned.

Qualifications

• Possesses a strong architectural design portfolio demonstrating aesthetic judgement, technical capabilities and system thinking.
• Ability to balance feasibility, desirability, and viability in all design decisions.
• Experience developing reusable design assets, standards, or scalable pattern libraries.
• Excellent communication and storytelling skills; able to articulate design intent clearly and persuasively.
• Proficiency with drafting/BIM, workflows and how design systems translate into technical documentation.
• Proficiency with MS suite of products to include Outlook, Excel, Word, PowerPoint, Co-Pilot (and/or other AI tools), etc.
• Ability to clearly communicate technical and non-technical information and/or data to/with technical and non-technical partners (Growth Mindset).
• Demonstrates curiosity, continuous learning, agility, adaptability, and an emphasis on developing team capabilities (Growth Mindset).
• Actively engages in coaching others, active listening, motivating and empowering others, and effective delegation (Servant Leadership).
• Consistently demonstrates empathy, genuine care for employees, seeks and provides feedback & clarity, is self-aware, and is considered a trust-builder (Emotional Intelligence).
• Consistently demonstrates vision, change management principles, strategic alignment, strives for innovation, sees the big picture, and embraces cutting-edge technology (Future-Focused Thinking).
• Welcome diverse viewpoints, demonstrates market awareness, systems thinking, challenging the status quo, and is consistently collaborative and seeking win-win solutions (Global Perspectives).
• Consistently takes initiative, aligning personal and company goals, follows-through, and demonstrates integrity (Ownership).
• Demonstrates leadership grounded in clarity, accountability, humility and collaboration.
• Strong understanding of architectural process, structural logic, building codes, and construction feasibility.

Preferred Qualifications

• Bachelor’s degree in architecture required.
• Master’s degree preferred.
• Must possess licensure for WA and preferably AZ, too.
• 12+ years of architectural experience in residential construction or homebuilding.
• 7+ years leading architecture, design, product development, and/or engineering/drafting teams.
• Proven experience influencing executives and leading cross-functional initiatives.
• Strong understanding of cost drivers and value-engineering techniques.

Employee Benefits

• 100% covered employee premiums for medical and dental self-coverage.
• 100% employer-paid life insurance.
• 100% employer-paid long term disability insurance.
• Paid medical and family leave.
• Critical illness insurance.
• 401(K) with generous company match, no vesting schedule, and access to professional financial advisors.
• Lifestyle reimbursement account.
• 20 days of PTO & 9 holidays.
• New iPhone for your personal and business use.
• Free onsite parking.
• Company paid events.
• Complimentary snacks & beverages.

Hours & Compensation

This is a full-time position paying $132,900 - $246,700 (+ discretionary bonus). The base salary range represents the anticipated low and high end of the salary range for this position. Individual placement within a salary range will vary based upon factors including but not limited to candidate experience, knowledge, individual, skills, and organizational performance.