Director, Analytics & CRM

About the role

Place in the Organization At uniQure, we are delivering on the promise of gene therapy and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We are seeking passionate professionals who thrive in high-stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients. Join us in making the impossible possible, where your expertise becomes a catalyst for life-changing treatments. The Director, Analytics & CRM, will be a strategic and results-driven leader. This role will be responsible for leading broad business analytic services that will provide insights to support our strategy and its ongoing execution. The Director, Analytics & CRM, will provide strategic direction by transforming raw data into clear, actionable insights. This position will collaborate closely with senior leadership as well as Commercial, Market Access, and Medical teams.

Responsibilities

• Leverage data analytics tools to generate actionable insights on market landscape, product performance, brand strategy, and competitive dynamics. Translate findings into strategic initiatives.
• Utilize data science techniques for advanced analytics to aid in field force targeting, patient identification, and HCP referral networks.
• Lead launch performance analytics including patient funnel tracking, treatment rates for accounts, and revenue metrics.
• CRM Business owner for commercial/medical Veeva platform
• Oversee the integration of Veeva data with sales and claims data
• In conjunction with the field effectiveness team, recommend scope and requirements for CRM system and optimize the use of CRM data
• Patient Access: Leverage an in-depth understanding of managed care as a customer, to inform data-based decisions for managed care strategy.
• Reporting: Develop and maintain PowerBI dashboards to communicate performance against KPIs; identify appropriate KPIs to meet business goals; Perform ad hoc analyses on data sources
• Data Strategy: Advise on which commercial data sources to utilize and procure to answer business questions, utilizing innovative data sources as technology evolves; Ensure the data architecture is optimal for commercial KPIs and reporting, including hierarchies of accounts and HCP NPI account linkages; Partner closely with IT to establish and maintain robust data lake connectivity and scalable data infrastructure, ensuring seamless access to high-quality, integrated data assets that drive analytics
• Team Leadership & Development: Lead, mentor, and develop an analytics team member; Foster a collaborative, innovative, and results-driven culture within the team.
• Cross-functional Collaboration: Partner closely with Commercial, Medical Affairs, Market