Director, AI Powered Measurement

About the role

The Director, AI Powered Measurement plays a pivotal role in driving the strategy, development, and execution of marketing measurement capabilities within MRCL. This role is central to empowering advertisers, marketers, and agency partners with advanced insights that optimize spend, improve campaign performance, and demonstrate ROI across the entire connected marketing ecosystem.

Responsibilities

• Define and lead the product vision and roadmap for AI-driven marketing measurement capabilities, aligning with business strategy and customer needs.
• Partner with data science and engineering teams to design scalable measurement methodologies across the paid, earned, shared, and owned marketing ecosystem, e.g., incrementality testing, attribution modeling, and ROI forecasting.
• Translate complex technical concepts into marketer-friendly tools and insights tailored for different end users (brand marketers, agency planners, CMOs, industry verticals).
• Collaborate with clients and industry partners to establish next-generation measurement standards in marketing (creative, media) effectiveness and cross-channel attribution tied to business outcomes.
• Identify potential risks to product development and propose mitigation strategies, ensuring compliance with privacy regulations and evolving data governance standards in all product development.
• Lead cross-functional teams to deliver best-in-class UX for measurement dashboards, reporting, and forecasting APIs, and real-time insights.
• Monitor competitive trends and emerging technologies in AI, marketing analytics, and ad measurement to inform product strategy.
• Partner with commercial and customer success teams to craft go-to-market strategies and deliver feedback-driven product improvements.
• Work with group partners to define and monitor key performance indicators (KPIs) that measure the adoption and business impact of the developed and deployed AI-driven measurement capabilities.

Qualifications

• 8+ years of product management or product leadership experience, ideally in ad tech, martech, or marketing analytics platforms.
• Deep and applied knowledge understanding of media measurement methodologies, including MTA (multi-touch attribution), MMM (marketing mix modeling), and causal/incrementality testing.
• Demonstrated experience building or integrating complex, technology-enabled AI/ML-driven products with proven value creation.
• Strong background in the marketing technology (MarTech) or advertising technology (AdTech) space, with familiarity in areas such as programmatic media, campaign optimization, customer data platforms, and creative automation.
• Familiarity with advertising ecosystem dynamics, including DSPs, SSPs, CDPs, marketing clouds, and agency workflows.
• Familiarity with AI/ML, APIs, and developer platforms; ability to translate technical capabilities into differentiated user experiences in marketing and advertising applications.
• Familiarity with data processing principles and visualization (e.g., pandas/NumPy, PowerBI), deep learning frameworks (e.g., TensorFlow/PyTorch), model operations management (e.g., MLFLow, Spark MLib), and agentic frameworks (e.g., LangChain / LangGraph).
• Strong execution background with a record of shipping complex platform products.
• Excellent communication and stakeholder management skills, with the ability to influence at executive and technical levels.
• Experience with data programming languages, namely SQL and/or Python.
• Entrepreneurial mindset with comfort operating in a fast-moving, ambiguous environment.

Additional Information

Viva La Différence means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.