Director, Advanced Media Analytics (Data Science)

About the role

We're looking for a Director who can help evolve the Data Sciences/Advanced Analytics/Modeling capability within the practice, provide strategic thought leadership, and enhance our capabilities and bring new opportunities to key clients.

Responsibilities

• Leverage advanced analytic techniques to drive marketing performance
• Measure and optimize full-funnel, performance marketing initiatives
• Lead advanced analytics engagements from start-to-finish
• Communicate complex information effectively to stakeholders
• Design of experiments to optimize media

Qualifications

• Hands-on experience with advanced statistical modeling and other quantitative analysis
• Experience with data manipulation and statistical software packages
• Experience with AWS, Hadoop, Spark, Redshift, or other big data platforms
• Proficiency in Microsoft Office, particularly Excel
• Experience with marketing mix modeling, attribution and measurement companies, and digital & broadcast analytics
• Experience with web analytics platforms and survey tools

Technical Skills

• Experience with R, Python, SQL, and other relevant programming languages
• Experience with ETL processes and forecasting methodologies

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Compensation Range: USD $135,375.00 - USD $216,684.00/Annually.