Dir, Brand Creative
Position Summary
We are building a unified Growth & Experience organization across a portfolio of five direct-to-consumer brands, Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2 alongside Sitonit Seating, our flagship B2B brand. Creative is central to how we show up across this portfolio, and we are looking for a Director of Creative to lead and evolve that work.
Responsibilities and Essential Functions
Creative strategy & brand stewardship
- Lead and evolve creative direction across DTC brands and the B2B channel, ensuring distinct brand voices and consistent standards
- Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
- Partner with the CGXO, eCommerce, and Growth leaders to align creative with commercial priorities
- Contribute to campaign concepts, seasonal creative, and always-on performance assets
- Bring a strong creative perspective to cross-functional planning, balancing strategy and execution
High-velocity, AI-enabled production
- Support and evolve an AI-enabled production model using current and emerging tools
- Drive consistent, high-quality creative output at the pace required for modern DTC marketing
- Establish and refine creative processes, briefs, and asset production workflows
- Partner with Growth Marketing and eCommerce to incorporate performance insights into creative output
- Stay current on emerging creative tools and foster a culture of learning within the team
Studio & location production
- Direct studio and location shoots across brands, from concept through delivery
- Support planning, logistics, and execution of photo and video production
- Partner with freelance talent and external partners as needed
- Ensure creative assets meet quality standards across both DTC and B2B channels
B2B creative leadership
- Support creative strategy and execution for Sitonit Seating’s B2B channel
- Adapt creative approaches to meet both performance-driven DTC needs and B2B brand-building efforts
- Contribute to development of sales materials, campaigns, and event assets
Team leadership & org design
- Lead and develop a lean in-house creative team, including designers and AI creative resources
- Provide clear direction, feedback, and support to ensure high-quality output and team growth
- Identify opportunities to strengthen team capabilities and workflows over time
- Foster a collaborative, inclusive, and craft-focused team culture
Qualifications, Skills and Education
Required Qualifications
- 8+ years of experience in creative roles, including leadership responsibility
- Experience leading multi-brand creative across both performance and brand contexts
- Strong portfolio across campaign, digital, brand, email, and social creative
- Experience managing small, high-performing teams
- Hands-on experience directing studio and location shoots from concept through delivery
- Demonstrated fluency with AI tools and creative workflows
- Experience developing and maintaining brand guidelines across multiple brands
- Ability to collaborate and influence across eCommerce, Growth, and Brand teams
Preferred Qualifications
- Experience working across multiple brands
- Exposure to B2B creative environments
- Familiarity with AI tools or interest in learning AI-enabled creative workflows
- Experience in home furnishings, lifestyle, or related categories
- Background in UX or web design
Why This Role
Broad creative scope across a multi-brand portfolio spanning DTC and B2B
Opportunity to help shape and evolve an AI-enabled creative function
Hands-on leadership role with meaningful impact on output and process
Close partnership with cross-functional leaders in Growth & Experience
People-first culture with strong investment in creative talent and team development
Clear path for growth as the organization and creative function scales
Perks and Benefits
- Competitive Salary
- Hybrid Work Schedule
- Health Insurance
- 401(k)
- Time Off
- Observed Holidays
- Employee Discounts
- Hit our Numbers Lunch
- Tuition Scholarships
About Us
It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. 30 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating, Timbuk2, X-Chair, Maverick, Mavix, Edloe Finch, and Albany Park.
We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else.