Digital Web Developer

Piper Companies is seeking a Digital Web Developer to join a dynamic marketing team focused on website development, user experience optimization, SEO strategy, and digital marketing initiatives. This is an exciting opportunity to work in a collaborative environment where web development and digital marketing intersect to drive business growth. This is a remote contract-to-hire role for a company based in North Carolina.

About the role

Responsibilities include building and maintaining WordPress websites, creating high-converting landing pages, improving website performance and usability, and implementing SEO best practices to increase organic traffic and engagement.

Responsibilities

• Design, build, and maintain responsive WordPress websites to support business and marketing objectives.
• Customize WordPress themes, plugins, and site functionality to meet project requirements and user needs.
• Monitor and optimize website performance, security, and scalability to ensure a seamless user experience.
• Create visually appealing, conversion-focused landing pages that drive engagement and lead generation.
• Conduct usability testing and implement UX enhancements to improve website navigation, functionality, and customer retention.
• Optimize website layouts, content structure, and user journeys to improve overall site performance and conversion rates.

Requirements

• Bachelor's degree in Web Development, Computer Science, Marketing, Digital Media, or a related field preferred.
• Proven experience developing, managing, and customizing WordPress websites in a professional environment.
• Strong understanding of UX/UI principles, responsive web design, and website optimization techniques.
• Experience implementing SEO strategies, conducting keyword research, and utilizing tools such as Google Analytics and Google Search Console.
• Knowledge of digital marketing channels, including email marketing, social media marketing, PPC advertising, and campaign analytics.
• Proficiency in HTML and CSS; experience with PHP and WordPress development best practices is a plus.
• Experience with WordPress page builders such as Elementor, Divi, or similar platforms.

Pay

Salary Range: $80,000 – $100,000/year

Benefits

• Medical, Dental, and Vision coverage
• 401(k) retirement plan
• Applicable sick leave