Digital Specialist, Content & Category

About Designer Brands: At Designer Brands, we are the proud parent company of DSW Designer Shoe Warehouse, The Shoe Company, and Rubino, operating nearly 675 stores across North America and a billion-dollar digital commerce business. We lead the footwear industry with a diverse portfolio of iconic brands, including Topo Athletic, Keds, Vince Camuto, Kelly & Katie, Jessica Simpson, Lucky Brand, Mix No. 6, Crown Vintage, and others. With expertise in design, production, and sourcing, we create on-trend footwear and accessories, delivered through a robust omni-channel infrastructure and national wholesale distribution. At Designer Brands, we are committed to fostering a culture of collaboration, innovation, and inclusivity, where each employee’s unique perspective contributes to our success. Anchored by our core values of “We Love What We Do,” “We Own What We Do,” “We Do What’s Right,” and “We Belong,” we continuously drive forward together, building a future where everyone can put their best foot forward.

About the role

The Opportunity At Designer Brands, we're creating digital shopping experiences that inspire customers and make it easy for them to discover the products they love. As a Digital Specialist (Content & Category), you'll play an important role in bringing those experiences to life. This position sits at the intersection of content, merchandising, personalization, and digital strategy. You'll partner across teams to plan and execute engaging content experiences, helping customers connect with our brands through thoughtful storytelling, relevant product discovery, and seamless online experiences. If you're passionate about e-commerce, enjoy turning insights into action, and thrive in a collaborative environment where your ideas can make an impact, this role offers the opportunity to help shape how customers experience our digital channels every day.

Location: Remote | Department: Digital | Reports To: Supervisor, Category Management

Responsibilities

• Execute on-site content experience initiatives by establishing organizational processes and managing content briefing, development, and production.
• Develop and implement content strategies through curated storytelling in partnership with Category Leads, Specialists, and the Content Production team.
• Drive personalization and customer segmentation strategies in collaboration with Category Leads and Specialists to enhance customer engagement and conversion.
• Partner with Category Leads and Specialists to execute