Digital Site Merchandiser

Department: D2C Merchandiser | Reports to: Director, eCommerce Merchandising and Buying | Location: Dearborn | Remote position

About the role

The Digital Site Merchandiser is responsible for bringing product to life across the ecommerce experience — ensuring it is accurate, discoverable, compelling, and positioned to convert. This role balances operational excellence with commercial curiosity, executing product launches while identifying opportunities to optimize the digital shelf and enhance the customer journey. Working cross-functionally, the Site Merchandiser translates product strategy into a seamless online experience that drives engagement and business performance.

Inspired by Hard Work: At Carhartt, the values of hard work—dependability, honesty, and trust—are rooted in the legacy of our founder, Hamilton Carhartt. His commitment to serving hardworking people continues to inspire everything we do. Guided by his legacy and our mission—We serve and protect all hardworking people by building durable products—we remain dedicated to upholding these principles in every decision we make and every product we create.

Responsibilities

• Execute end-to-end product launches, ensuring accuracy, completeness, and on-time delivery
• Maintain product data, imagery, taxonomy, pricing, and merchandising integrity
• Own merchandising across navigation, search, filters, facets, and product listing experiences
• Align product presentation to seasonal storytelling and commercial objectives
• Analyze product and category performance to identify opportunities to improve engagement, conversion, and sell-through
• Recommend merchandising enhancements including placement, sorting logic, cross-linking, and content improvements
• Identify friction points in the customer journey and partner cross-functionally to resolve them
• Support testing initiatives and apply insights to improve PDP and category experiences
• Collaborate with Merchandising, Marketing, Planning, Creative, UX/Product, and Data teams to support launch readiness and ongoing optimization
• Communicate priorities, risks, and opportunities to stakeholders
• Align site execution with broader product and marketing strategies
• Proactively identify opportunities to improve the digital experience and grow the business

Requirements

• Bachelor’s Degree in Merchandising, Ecommerce or Related Field; or equivalent years of related work experience may be considered in lieu of degree
• 3–5 years in ecommerce, site merchandising, digital merchandising, or related field
• Retail or consumer product experience preferred
• Strong analytical mindset with comfort using data to inform decisions
• Exceptional attention to detail and operational execution
• Customer-first perspective with a passion for digital experiences
• Strong organizational and communication skills
• Demonstrated curiosity, ownership mentality, and proactive problem solving
• Experience with ecommerce platforms, CMS/PIM tools, or analytics solutions preferred

Working Conditions

• Predominately remote work with requirement to work in-office as needed and attend in-studio photo shoots
• Light lifting (10-15 lbs)
• Travel (5%)
• After-hours and weekend hours if necessary