Digital Sales Support Specialist

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois, operating national television networks and local broadcast stations across 29 U.S. markets, including CBS, ABC, The CW, MyNet, Telemundo, and Univision affiliates.

About the role

This salaried position, based in Milwaukee, serves as the main point of contact for local sales teams on corporate-managed digital sales services for Weigel Broadcasting’s digital extensions of their local brands.

Responsibilities

• Collaborate with local Account Executives (AEs) to develop client-focused marketing solutions and strategies across multiple digital platforms using digital sales products.
• Assist local AEs in building sales proposals and strategies to drive results for advertisers’ digital ad investments.
• Communicate in-person with the Milwaukee sales team and virtually with sales teams in Chicago and South Bend.
• Participate in client-facing communications and presentations related to digital ad campaigns and services.
• Oversee post-sale digital advertising accounts across local TV stations, web properties, and vendors.
• Onboard all digital direct orders for TV station O&O websites and third-party vendors.
• Coordinate with the corporate digital team on campaign implementation across Google Ad Manager and third-party vendors.
• Set up and maintain ad campaigns on Weigel’s local digital properties using Google Ad Manager.
• Provide campaign optimization recommendations to local clients and Account Executives to enhance performance.
• Sustain regular pacing reports for all active campaigns to ensure 100% delivery, flag recommended adjustments, and create recaps for local advertiser campaigns.
• Maintain clear and detailed communication with the Sales team and vendors to ensure local advertiser orders are activated correctly and run as scheduled.
• Engage directly with third-party ad vendors related to active local digital sales campaigns.

Requirements

• 2-3 years of experience working with direct sales order implementation.
• Account management experience with a publisher website.
• Working knowledge of Google Ad Manager.
• Familiarity with video and display ad serving terminology and reporting.
• Demonstrated strong interpersonal skills and ability to work cross-functionally across departments and locations.
• Ability to multi-task and thrive in a fast-paced environment.

Benefits

• Health & Wellness: Medical, Dental, Vision, Life Insurance, Long Term Disability Insurance, and Accident Insurance.
• Retirement & Savings: HSA Plan, 401k with Company Match.
• Time Off: Vacation, Personal, Sick, and Paid Holidays.
• Leave Support: Paid Qualified-FMLA Leave.
• Family Benefits: Paid Parental Leave.